Digital Consumer

During the pandemic, countries saw a restated demand for digital connectivity leading market players to accelerate their digital initiatives. Thus, the global digital landscape is expected to see shifts over the forecast period, where developed…

This briefing explores the forces driving apparel demand and supply in Sub-Saharan Africa, which has historically been a protected market, with tariffs, quotas and bans. It discusses how market routes, supply chains and competition have evolved. A…

Euromonitor International’s Commerce 2040 series outlines a vision for how consumers might shop in two decades. This report focues on how retail is evolving and considers the competing forces that will influence how shopping behaviour both online and…

Euromonitor International’s Commerce 2040 series outlines a vision for how consumers might shop in two decades. This report focuses on how the competing forces that are reshaping retail will impact the future of the store. In particular, the shift…

Euromonitor International’s Commerce 2040 series outlines a vision for how consumers might shop in two decades. This report focues on how retail is evolving and considers the competing forces that will influence how shopping behaviour both online and…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

Technological advances are creating unprecedented change across consumer-facing industries. The Digital Consumer Survey, fielded in March and April, offers insight into the pace and depth of this evolution, tracking consumer behaviour, attitudes,…

As the pandemic accelerated digital streaming service consumption, the launch and expansion of new platforms continued, leading to intensified competition in which novelty has become a key differentiator. This briefing includes profiles of the…

Digital streaming services have widely disrupted traditional media consumption, particularly in developed markets, and new services continue to launch. This briefing includes profiles of the following companies: Apple Music, Amazon Prime Video,…

Despite the shared mobility industry’s 30% drop in gross bookings in 2020 due to the COVID-19 pandemic, it is expected to rebound, doubling its market size over 2020-2025 in real terms. Some of the key future trends in the industry include the…

The Coronavirus (COVID-19) pandemic led to greater use of digital wallets, as consumers shifted away from cash for online and in-store payments. With gaps in financial services, increased user functions on digital wallets are challenging banks to…

Social media platforms have established relevance beyond communication. Rapid evolution has increased their importance in the new consumer journey. Technological integration is further supporting new business models via social media including the…

Last mile delivery platforms have disrupted shopping patterns and channels, particularly for grocery categories. Despite their growth, questions about their ability to achieve profitability remain. This briefing includes an overview of trends in last…

Using the Digital Consumer Survey and Voice of the Industry: Digital Survey, this report explores what consumers and industry experts think about artificial intelligence, including concerns such as data exploitation, and advantages such as increasing…

As the creative economy broadens its horizons, with wider applications in commerce, immersive technologies such as AR/VR are at the forefront of engagement in digital eco-systems. Leveraging Digital Consumer Survey Data and the Voice of Industry…

Eastern Europe’s digital development continues as consumers increasingly embrace digital services. Consumers previously suspicious of the safety of online payments began to trust and value the convenience of fast and secure online payment methods as…

While Latin America’s digital landscape is less well developed than other regions globally, most measures continue to improve, with Coronavirus (COVID-19) also having served to drive the digital landscape development in 2020. With locked-down…

Middle East and Africa ranks the lowest in terms of internet penetration. However, with the affordability of smartphones and increasing investment in ICT, the region is the fastest growing in terms of internet users. Gulf countries outstand with…

With North America already one of the more developed digital societies, Coronavirus (COVID-19) provided further impetus in 2020, with locked-down consumers working and learning at home, as well as shopping and entertaining themselves a lot more in an…