Market research on the fresh food industry. Standardised and cros...
Market research on the fresh food industry. Standardised and cross-comparable statistics including total market sizes and distribution, with full analysis of industry trends.
Unfavourable climatic conditions significantly affected tomato, onion, and maize production in 2023, leading to decreased yields and a subsequent drop in supply. This scarcity propelled prices upwards, prompting the government to enforce restrictions…
Sugar and sweeteners in Morocco showed a modest growth rate in total volume sales in 2023, reflecting its proximity to maturity. This slow growth trajectory can be attributed to the increasing health consciousness prevailing among Moroccan consumers,…
Potatoes continue to hold a dominant position, accounting for almost all starchy root consumption in Morocco. Integral to Moroccan cuisine for an extensive period, potatoes feature prominently in various dishes such as Niçoise salad, tajines, and as…
Across meat and seafood, there is a noticeable shift in consumer preferences. Factors such as rising prices, economic constraints, and health awareness have prompted consumers to reconsider their protein sources. In meats, red meat consumption…
The heightened consumption of nuts in Morocco during 2022 and 2023 was significantly influenced by major sporting events like the World Cup, becoming popular snacks, particularly salted almonds and peanuts, consumed both at home and in various…
The year 2023 witnessed a significant surge in red meat prices in Morocco, attributed to various factors. Commencing in 2019, Moroccan consumers boycotted several dairy products, leading numerous breeders to sell their cows to slaughterhouses. The…
Overall fruit volume sales experienced a decline due to adverse weather conditions, resulting in low harvest yields and increased unit prices across various fruit categories. The increased prices prompted many Moroccans to opt for lower-priced fruits…
The national economy experienced a significant slowdown in its growth throughout 2022 and 2023, largely due to a combination of drought and inflation. This economic deceleration resulted in a decrease in domestic demand, primarily influenced by the…
Fish and seafood in Morocco experienced notable growth, primarily led by fish, particularly pelagic types such as sardines, mackerel, and anchovies. These varieties significantly contributed to the product area's overall sales, with pelagic fish…
The dominant surge in 2023 egg sales came from free-range eggs, driven by their perceived health benefits over regular options. Moroccan consumers, seeking both affordability and health benefits, gravitated towards organic eggs, priced at a mere…