Gum

In 2022, gum sales experienced robust growth in volume terms, and positive growth is expected in 2023, albeit still below pre-pandemic levels. While the end of the pandemic brought about a rebound in gum sales, several trends that emerged during the…

Retail gum sales in Bolivia were contracting in volume before the pandemic as younger consumers have switched to other products such as gummies, or use their mobile phones to distract themselves and channel their anxiety. Gum was then hit hard by…

Retail sales of gum saw a positive performance in current value terms in 2023, continuing the trend of the previous year. Growth was boosted by the return to out-of-home activities, following the normalisation of consumer lifestyles post-COVID-19.…

After having suffered a dramatic loss in 2020 due to lack of mobility outside of the home, volume sales of gum partially recovered in 2021. In 2022, with the full return to normality, gum’s volume sales returned to the longer-term trend of small…

Gum in Colombia is a mature category predominantly monopolised by a handful of key brands, and in 2023 is seeing a continued gradual recovery in demand. As daily routines return to normal both socially and professionally, more consumers are resorting…