Market research on the snacks industry. Standardised and cross-co...
Market research on the snacks industry. Standardised and cross-comparable statistics including total market sizes, market share and brand performance, distribution and industry trends. Insight and data cover chocolate and sugar confectionery, gum, s...
Ice cream is set to see a second year of retail volume growth in 2023, although sales are still not expected to return to the pre-pandemic level, as ice cream is increasingly regarded as an occasional indulgence by local middle-class consumers.…
Ice cream consumption in Nigeria has taken a downturn in volume terms in 2023, following a significant drop in 2022. This decline can be largely attributed to the prevailing inflationary conditions spurred by a depreciated local currency and various…
Rolling blackouts (loadshedding) have persisted in 2023, averaging stage 4 for the year (at the time of writing this report), which means that consumers experience power cuts for three to four two-hour slots per day. As a result, consumers have cut…
In 2022, Magnum and Häagen-Dazs launched into Tunisia, bringing these two international premium brands into a category which is dominated by domestic brands. As part of Magnum’s launch activity, social influencers on Facebook and Instagram were…
Volume sales of ice cream continued to expand at a modest rate in in 2023, following the trend of the previous year. Rising food and energy prices, due to the disruption of global supply chains, weakened the purchasing power of the majority of…
Ice cream is one of the most popular snack foods in Cameroon, not only because of its indulgence appeal but also due to the hot climate. However, informal sales of cheaper unpackaged varieties by roadside vendors still account for a large share of…
Ice cream in Egypt is set to see a small increase in volume sales and some increase in value sales as industry players decided not to fully pass on their rising production costs to consumers. Nevertheless, a further price rise is expected in the…
Ice cream is a hugely popular snack in Algerian, accounting for significant value sales, and is, in fact, one of the most popular snacks in Algeria, with volume sales supported by a hot climate. Despite this, in comparison to the previous year, ice…
This report highlights key growth drivers of ice cream and frozen desserts in MEA. The economic instability has shed its weight on the category hindering its growth, nevertheless this region is set to experience a more optimistic scenario when…