India is the world’s most populous country, with 1.5 billion people in 2025 and 1.6 billion forecast by 2040. Population growth is slowing, however, while the population is ageing. Other factors impacting consumer lifestyles include tax reform, falling inflation and record festive spending.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PPT.
Overview:
Consumer Profiles reports provide key insights into the country's consumer landscape and uncover related business opportunities in 40 countries.
The Consumer Profiles offer valuable statistics and insights into key consumer indicators, linking household size, age, income, and spending patterns to behavioral trends and consumption habits. Utilizing a wide range of socioeconomic data, these reports quantify behaviors, preferences, and motivations both presently and forecasted across 40 markets. Analysis also encompasses Euromonitor’s lifestyles survey results, alongside the examination of longer-term shifts in consumer attitudes and behavior, analyzing their impact within each of the 40 countries. Consumer profiles are constantly changing, influenced by both socioeconomic factors and behavioral changes. Understanding these shifts is imperative for businesses to maintain competitiveness and adapt in order to capitalize on emerging opportunities.
The Consumer Profiles in India report includes:
A high-level analysis of socioeconomic data, including insights on demographics, income and expenditure, households, and consumer lifestyles backed by both in-house statistics and survey data. It also provides a concise compilation of socioeconomic data, offering a snapshot of the consumer landscape today (2022) and in the future (2040). The report is also illustrated with relevant and actionable case studies
The Consumer Profiles in India report answers:
- How consumers in India are changing?
- What are key changes in India population, society and generational structure and how it is affecting businesses?
- What is the household structure in India and how it is changing consumer landscape?
- What are key income groups in India? What is the outlook for the future?
- Where consumers are spending the money in India?
- How is the consumer mindset in India changing?
- In India, what are consumer attitudes towards “green” and sustainable products?
- Where and how do consumers shop in India?
Scope
Key findings
Key drivers affecting consumers in India in 2025
How developments today shape the consumer of tomorrow
Today 2025: Just over half of the population is aged under 30
India remains the world's largest and youngest consumer base
Lifestyle disease burden grows alongside wellness spending
2040: Population growth slows over 2025-2040
Population growth slows to 0.7% CAGR over 2025-2040
Cities expand but rural India remains the larger market
Opportunities for growth
Meesho highlights strong potential in lower tier cities
Today 2025: Household size shrinks but couples with children still dominate
Houses dominate and owner-occupation is the norm
Household composition rebalances slowly to 2040
Tomorrow 2040: Couples with children to remain the leading household type
Household heads continue to be male and middle-aged
Broadband and quick commerce reshape the home
Opportunities for growth
Case study: Amazon Now and the quick commerce arms race
Case study: Amazon Now and the quick commerce arms race
Today 2025: Incomes grow fast but the gender gap stays wide
Inflation falls in 2025 as GST 2.0 tax reform takes effect
Millennials intend to increase spending the most across several categories
Tomorrow 2040: Social class E still anchors the consumer pyramid
Wealth concentrates in high-income brackets by 2040
Consumer expenditure more than doubles, led by Delhi and Bangalore
Opportunities for growth
Case study: GST 2.0 tax reform resets the consumer price architecture
Key findings consumer survey
Older shoppers pay for quality, younger ones for organic goods
While managing expenditure, consumers are willing to pay more for high quality
Sustainability awareness translates unevenly into action
Financial optimism is high, especially among millennials
Salary and security still top work priorities as more women enter the workforce
Opportunities for growth
Case study: Diwali 2025 sets a record on Indian-made spending
Key takeaways
Buy Consumer Profiles reports to:
Gain a thorough knowledge of shifting consumer landscape and attitudes s and fill in information gaps to inform product/service development, market positioning and channel strategy.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!