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China

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Article

Clean Sweep - Innovation Driving Sales of Vacuum Cleaners in China

Tim Chuah

Tim Chuah

17 May 24

The Chinese vacuum cleaner market is the most competitive and innovative. Brands are known to launch two new models a year, trying to compete with each other through innovation. These brands are now at the cutting edge of technological development, particularly evident in self-cleaning wet and dry vacuum models. Euromonitor International analyses the current state of play in this article.

Article

东亚主要旅游目的地入境游支付体验分析(上篇)

Prudence Lai

Prudence Lai

11 May 24

快捷、安全、丝滑的付款流程无疑会让旅游体验变得更好。相反,速度慢、没有安全保障和不顺畅的支付流程会严重影响整个行程的体验感,比如遇到预定失败、诈骗、金融骗局等问题。 本篇文章中,欧睿专家基于自己在几个东亚旅游市场的休闲和商务旅行中支付方面的体验,深度解析了支付在接待国际游客方面的发展情况和关键问题。

Article

The NIO Way to Amplify Customer Loyalty in China’s EV Market

Prudence Lai

Prudence Lai

10 May 24

Mobility brands are looking at novel ways to interact with customers along their journey, as well as enhance consumers’ lifetime value. China’s Electric Vehicle (EV) player NIO is shifting away from a traditional dealership model and embracing the user operations model for client acquisition, building its own strong community of “super fans” to help drive customer loyalty.

Article

欧睿×VISA:《重新定义客户忠诚度》发布

Euromonitor International

Euromonitor International

24 Nov 23

如今,留住客户和提升忠诚度面临着前所未有的挑战。经济下行压力大,世界多国面临生活成本危机,而市场上竞争白热化,消费者有太多的选择,企业稍不留意就会面临着失去优势的风险。 欧睿与 Visa 合作,共同探讨客户对忠诚度的新看法,思考品牌和企业如何通过移动和数字平台释放潜力,提出了六大优化策略,发布了《重新定义客户忠诚度——高价值方案助力留客率提升》报告。

Article

emo的打工人靠买玩具治愈

Alex Li

Alex Li

17 Nov 23

2023 年,中国的传统玩具和游戏销售额预计将增长 9%,这是继2022年疫情出现大幅下滑之后的又一次强劲复苏。尽管预计中国经济前景疲软,但在新兴消费趋势、政策措施、产品创新和渠道重组趋势的推动下,传统玩具和游戏行业仍将保持强劲增长。

Press Release

欧睿国际发布2024年全球消费者趋势

Euromonitor International

Euromonitor International

16 Nov 23

伦敦,英国——全球市场调研公司欧睿国际今天发布《2024全球消费者趋势》。 

Article

Tracking E-Commerce Prices and Sales in China’s Instant Noodle Market

Jared Conway

Jared Conway

23 Oct 23

As global eyes turn again to China to monitor its current economic situation, understanding what is happening at the micro level can provide insights into how consumers are reacting to the current economic situation and how manufacturers and suppliers can best position their products to compete in this unprecedented environment.

Article

全方位盘点亚太地区跨境支付

David Zhang

David Zhang

13 Oct 23

近些年,企业出海东南亚和跨境游的热度只增不减。然而,亚太地区的支付方式和渠道复杂,成为许多企业的痛点。欧睿国际为此梳理了亚太区域跨境支付行业的关键驱动因素以及发展近况,帮助企业快速了解全盘行业大势,制胜东南亚。

Article

Three Growth Opportunities for Traditional Toys in Post-Pandemic China

Alex Li

Alex Li

14 Sep 23

Despite a weak economic outlook for China over the forecast period, growth of traditional toys and games is poised to remain robust, driven by emerging consumer trends, policy initiatives, product innovations and channel restructuring.

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