The COVID-19 pandemic profoundly disrupted the market for meals in Germany. With foodservice largely restricted, most food spending is funneled into grocery retail and retailers are leveraging this position of strength, working with grocery delivery startups, to target consumers at home.
Sales of alternatives to animal-based products have boomed in recent years, with dairy and meat substitutes seeing strong sales. As plant-based products gain more consumer attention, the demand for seafood alternatives is also seeing dynamic growth and evolving fast.
While food security has been a long-standing pressure globally, the Coronavirus (COVID-19) pandemic has thrown existing issues into stark focus. Many countries and consumers now consider food security an imperative consideration and priority.
As the pandemic has impacted our lives, so it has impacted our food choices. Coronavirus (COVID-19) continues to shape our environment, accelerating and consolidating emergent trends into longer term probabilities. The pre-pandemic "normal" for eating out is unlikely to return for some years to come, and three in four food industry professionals think that health and wellness will remain a paramount concern through to 2025.
Working-from-home is likely to remain a lasting trend, which companies need to address. For food, this primarily means that more lunches are being eaten at home. Consumers will have less need for lunch restaurants and more need for ready meals, time-saving cooking solutions, home delivery of meals and retail food for cooking.
Sustainability is needed at the heart of business strategy so environmental and social goals can be integrated into companies' targets and activities. The ultimate goal is to create long-term value, not only for stakeholders but also for the wider society. The food industry is one of the biggest contributors to climate change and therefore there is a need to rethink our food systems. Increased demand for plant-based diets and tech-driven innovation to achieve more efficient agricultural practices are but two examples of the ongoing change in this space.