In 2022, Euromonitor researched the Japanese cannabis market for the first time. While only in its initial stages, there are high growth opportunities, particularly among health-conscious Japanese consumers, given inherent demand for better sleep and pain relief.
The US dominates the global cannabis market, generating 81% total value share in 2021. At the same time, European countries account for 8% share of worldwide value following Canada with 9%. Poland is responsible for an 8% value share of European countries; adult-use is prohibited by law, medical cannabis is only legal with a prescription, while CBD is freely available.
Indonesia is the second largest cigarette market in the world, and is the largest market meaningfully accessible to international companies, given trading restrictions in China. Smoking levels remain high and despite economic and regulatory threats to demand, this remains a key market to watch for tobacco.
As the first cracks appear in the pan-European prohibitionary edifice, Germany is about to embark on a legalisation journey of seismic proportions and far-reaching ripple effects. Could this be the catalyst that will ultimately shift the green limelight onto European markets?
In this podcast, Shane MacGuill, Euromonitor International’s Global Lead for Nicotine & Cannabis discusses the drivers of environmental sustainability regulation in tobacco and cannabis industries, its role and implications on businesses and consumers.
The tobacco industry in the Middle East and North Africa (MENA) is anticipated to continue growing, owing to cultural norms and habit persistence, an increase in female smokers in selected markets, and increased demand for tobacco alternatives across e-vapour products and heated tobacco.
WT Europe is an exhibition of suppliers and thousands of tobacco professionals from across the region. WT Europe offers an essential networking platform as the industry comes together to navigate opportunities and challenges in 2022 and beyond.
Euromonitor cannabis experts speak to leading podcast The Cannabis Conversation about the impact of legalisation on legacy industries, such as tobacco and alcoholic drinks.