The US women’s underwear market is relatively stable in market sizes, while there have been considerable fluctuations in market shares mainly caused by Victoria’s Secret’s unstable performance, changes in consumers’ purchase patterns, and the emergence of new players. This article discusses the recent trends in the US women’s underwear market and demonstrates the key drivers of underwear brands’ success through the lens of Savage X Fenty and Skims.
With inflationary pressures top of mind for consumers heading into the holiday season, promotional campaigns are critical for companies, but aggressive discounting can cut into already thinning margins as well as dilute brand image. With Euromonitor International’s e-commerce tracking tool, Via, online data for stock keeping units (SKUs) can easily be analysed to identify trends in the market and provide key recommendations.
The top four sports leagues in the US have been cemented for decades; with the NFL, NBA, MLB and NHL dominating public awareness and brand sponsorship. The strength of these leagues seemingly left little room for challengers; yet, year on year, Euromonitor’s League Index indicates an ever-growing threat to this established hegemony, in the shape of MLS.
Demand for lipstick in the US has improved as COVID-19 mask restriction requirements and lockdowns have relaxed. Demand is growing as consumers look to refresh their existing lip inventory after an extended period of limited use. Using Via, Euromonitor's e-commerce tracking tool, online prices, product availability and brands can be easily tracked and compared.
The role of the store has been challenged by consumers in both the physical and digital space, becoming destinations for discovery, inspiration, and experiences. Convenience, premiumisation and experience more are central to purchasing decisions for Generation Z and Millennials, with their willingness to browse in stores without immediate purchases and focus on spending that aligns with their values and needs most.
The US and Canada are arguably the most important markets in cannabis. Knowing each regions' regulatory, attitudinal, and market developments towards medical and recreational cannabis is critical to finding opportunity and understanding the future of one of the most exciting, high-growth industries. This article highlights key trends for the US and Canada drawn from Euromonitor's comprehensive cannabis reports that cover each market.
In the US, the ultrafast delivery industry has failed to sustain the momentum it appeared to have on its side just a few months ago, and many competitors within the space now see that their prospects for rapid growth have dimmed.
The National Restaurant Association Show brings together professionals from across the foodservice industry to present new ideas and showcase product innovations. In its first iteration since the onset of the COVID-19 pandemic, the 2022 show in Chicago showcased pandemic era solutions alongside forward-looking innovations.