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Pet Care Our experts uncover the most important trends and developments shaping the global pet care market and identify shifts that will drive industry growth.

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Video

ペットフード業界における競合他社のポジショニング追跡

Euromonitor International

Euromonitor International

21 Sep 21

世界には、ドッグフードだけで3億以上のSKUが存在します。市場規模、チャネル、ブランドシェアといったデータは分析に欠かせない重要な情報ですが、更にこれらをSKUデータと組み合わせることで、例えば犬のサイズごとにポジショニングされたドッグフード商品ごとの棚占有率やブランドシェアを推定することができます。

Article

Domestic Players Create Opportunity and Change in China Pet Food

Sunny Moon

Sunny Moon

17 Sep 21

The pet food market in China has shown a different pattern during the Coronavirus (COVID-19) pandemic compared to other countries, tending to go against increased pet ownership, and with a growing role for domestic players.

Event

Foro Mascotas Pet Food Expo Virtual 2021

Euromonitor International

Euromonitor International

5 Oct 21 | UTC Time: 02:00 PM
Article

Emerging Market for Dog food in Middle East and Africa

Anje du Plessis

Anje du Plessis

6 Sep 21

Despite difficult financial conditions brought on by the COVID-19 pandemic, humanisation and premiumisation are widespread across the region. Historically, dog ownership was very low due, with several reasons making it challenging to own dogs, although this is now changing. The pandemic has forced retailers to up their game in terms of e-commerce and it is expected that this growing shift will continue over the forecast period.

Event

Pet Conecta 2021

Euromonitor International

Euromonitor International

13 Sep 21 | Brazil Time: 02:00 AM
Article

The Future of Social Selling and Storytelling in Pet Food

Sunny Moon

Sunny Moon

18 Aug 21

Social commerce is potentially a win-win for both consumers and sellers, through maximising promotional impact and brand affinity via social media. For effective social selling, storytelling is crucial, and this is increasingly evident in the pet food we buy. When shoppers spend time browsing social media platforms, they are drawn to informative or interesting stories, which can ultimately lead them to make purchasing decisions. Consumers are becoming more accustomed to this way of shopping and manufacturers stand to benefit from this.

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