The Future of Social Selling and Storytelling in Pet Food
Social commerce is potentially a win-win for both consumers and sellers, through maximising promotional impact and brand affinity via social media. For effective social selling, storytelling is crucial, and this is increasingly evident in the pet food we buy. When shoppers spend time browsing social media platforms, they are drawn to informative or interesting stories, which can ultimately lead them to make purchasing decisions. Consumers are becoming more accustomed to this way of shopping and manufacturers stand to benefit from this.