Join our in-country analyst, based in Nairobi Kenya, as she walks you through the typical purchasing behaviour of a middle-class consumer in Kenya. The consumer journey will introduce viewers to the informal retailing environment, by showcasing where traditional products and heritage brands are purchased and how a typical breakfast is prepared. Understand the local insights, such as why consumers stick to their daily purchasing routines and how low prices and proximity to retailers influence their spending habits and why informal retailers remain popular in major cities.
The e-commerce channel has skyrocketed during 2020 and food players have adapted to the demand for online retail at different paces. In this video, Maria Mascaraque will pinpoint key opportunities, including consumer data collected to identify customers’ purchasing behaviour and strategies to win in online platforms while understanding competition between ghost kitchens and dark stores.
E-commerce is dominant in Asia Pacific and Australasia, with the region expected to account for more than 45% of global absolute value growth between 2020-2025. Emily Leung, Senior Analyst, discussed the trends in retailing and future e-commerce opportunities at Retail Asia Conference & Expo 2021.
This video explores three key topics: the Evolution of Physical Space in Retail and Hospitality, The Future of Commerce, and The Era of Food on Demand. All three sit at the crossroads of the physical and digital worlds, with a combination of massive,…