The rapid ageing population and negative rate of natural change in Italy is compensated by the wave of immigration and influx of refugees. Consumers are increasingly concerned about their actions and purchasing behaviours on the environment as well as social equality. Inflation and economic inequalities are placing consumer under pressure, making them more conscious of their purchasing decisions.
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Overview:
Consumer Profiles reports provide key insights into the country's consumer landscape and uncover related business opportunities in 40 countries.
The Consumer Profiles offer valuable statistics and insights into key consumer indicators, linking household size, age, income, and spending patterns to behavioral trends and consumption habits. Utilizing a wide range of socioeconomic data, these reports quantify behaviors, preferences, and motivations both presently and forecasted across 40 markets. Analysis also encompasses Euromonitor’s lifestyles survey results, alongside the examination of longer-term shifts in consumer attitudes and behavior, analyzing their impact within each of the 40 countries. Consumer profiles are constantly changing, influenced by both socioeconomic factors and behavioral changes. Understanding these shifts is imperative for businesses to maintain competitiveness and adapt in order to capitalize on emerging opportunities.
The Consumer Profiles in Italy report includes:
A high-level analysis of socioeconomic data, including insights on demographics, income and expenditure, households, and consumer lifestyles backed by both in-house statistics and survey data. It also provides a concise compilation of socioeconomic data, offering a snapshot of the consumer landscape today (2022) and in the future (2040). The report is also illustrated with relevant and actionable case studies
The Consumer Profiles in Italy report answers:
- How consumers in Italy are changing?
- What are key changes in Italy population, society and generational structure and how it is affecting businesses?
- What is the household structure in Italy and how it is changing consumer landscape?
- What are key income groups in Italy? What is the outlook for the future?
- Where consumers are spending the money in Italy?
- How is the consumer mindset in Italy changing?
- In Italy, what are consumer attitudes towards “green” and sustainable products?
- Where and how do consumers shop in Italy?
Scope
Key findings
Key drivers affecting consumers in Italy in 2023
How developments today shape the consumers of tomorrow
Today 2023: Population continues to age
Today: Fertility rate among the lowest in the EU
Female obesity more prevalent than male, and is set to increase further
Tomorrow 2040: Clear accelerated growth for 65+ population
Tomorrow: Generation X to remain by far the most powerful cohort
Tomorrow: Contracting workforce to become a major challenge in Italy
Opportunities for growth
Case study: Motore Sanitá will launch its virtual hospital pilot in Tuscany
Today: Household size declining; the average size remains bigger in the Southern cities
Today: Italians increasingly choose to live alone
Energy efficiency the top home feature for desired home
Tomorrow 2040: Majority of Italian households expe c ted to cho o se to live child-free
Tomorrow: 60+ males will dominate households; women of younger cohorts more independent
Tomorrow: Single person households least connected due to lower disposable income
Opportunities for growth
Case study: Banca Malatestiana campaigns for women to open a bank account with no cost
Today 2023: High youth unemployment remains an issue
Today: Italians concerned about cost of living as disposable income decreases
Today: E v en though i n saving mode, health and wellness spending boosted
Tomorrow: Disparity in disposable income set to remain substantial
Tomorrow: Low female participation in workforce continues to limit women’s income growth
Tomorrow: Milan and Bologna the most affluent cities
Opportunities for growth
Case study: Eurospin discounter launched premium private label line Amo Essere Eccelente
Key findings of consumer survey
Italians value all-natural food, Baby Boomers also willing to pay more for local produce
Today : Bargain hunting for savings, but appreciate local origin
Today: Baby Boomers are most likely to reduce food waste and plastic and water use
Today: Italians unable to regularly save a portion of income
Today: Job security important as temporary and seasonal contracts common
Opportunities for growth
Case study: Carrefour Italy relaunches its Act For Food organic food initiative
Key takeaways
Buy Consumer Profiles reports to:
Gain a thorough knowledge of shifting consumer landscape and attitudes s and fill in information gaps to inform product/service development, market positioning and channel strategy.
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