Mexico: Consumer Profile

August 2023

Mexican population growth is sustained by substantial immigration flows and natural change levels, resulting in Generation Z and millennials emerging as dominant age groups with increasing influence in consumer market. ICT stands as a critical enabler, aiding both consumers and businesses in adapting to this evolving environment. Affluent consumers, on the other hand, are seeking unique and curated experiences, pushing businesses to address sustainability concerns to align with consumer values.

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Overview:

Consumer Profiles  reports  provide key insights into the country's consumer landscape and uncover related business opportunities in 40 countries.

The Consumer Profiles offer valuable statistics and insights into key consumer indicators, linking household size, age, income, and spending patterns to behavioral trends and consumption habits. Utilizing a wide range of socioeconomic data, these reports quantify behaviors, preferences, and motivations both presently and forecasted across 40 markets. Analysis also encompasses Euromonitor’s lifestyles survey results, alongside the examination of longer-term shifts in consumer attitudes and behavior, analyzing their impact within each of the 40 countries. Consumer profiles are constantly changing, influenced by both socioeconomic factors and behavioral changes. Understanding these shifts is imperative for businesses to maintain competitiveness and adapt in order to capitalize on emerging opportunities.

The Consumer Profiles in Mexico report includes:

A high-level analysis of socioeconomic data, including insights on demographics, income and expenditure, households, and consumer lifestyles backed by both in-house statistics and survey data. It also provides a concise compilation of socioeconomic data, offering a snapshot of the consumer landscape today (2022) and in the future (2040). The report is also illustrated with relevant and actionable case studies

The Consumer Profiles in Mexico report answers:

  • How consumers in Mexico are changing? 
  • What are key changes in Mexico population, society and generational structure and how it is affecting businesses?
  • What is the household structure in Mexico and how it is changing consumer landscape?
  • What are key income groups in Mexico? What is the outlook for the future?
  • Where consumers are  spending the money in Mexico? 
  • How is the consumer mindset in Mexico changing?
  • In Mexico, what are consumer attitudes towards “green” and sustainable products?
  • Where and how do consumers shop in Mexico?
Download Table of Contents
Scope
Key drivers affecting consumers in Mexico in 2022
How developments today shape the consumer of tomorrow
Key findings
Today 2022: Generation Z are dominating the Mexican consumer landscape
Mexican population remains rather young, yet older cohort is expanding rapidly
Mexican baby boomers are more active on social media, compared to global results
Tomorrow 2040: Younger generations continue dominating, yet life expectancy on the rise
Generation Z will be the dominant consumer group, holding solid purchasing power
Largest cities to maintain solid growth
Areas of opportunity
Case Study: Aromatel Rinde+ launches a new detergent in Mexico
Today 2022: Mexicans have larger families, compared to regional and global peers
While the number of childless households is rising, larger families remain predominant
Safe location remains the most important home priority for Mexicans
Tomorrow 2040: While childless households become more popular, larger families dominate
Older men will remain key household decision-makers
Digital connectivity to witness robust expansion, yet fail to reach universal internet access
Areas of opportunity
Case Study: Delivery service Rappi selects Mexico for trial of cryptocurrency payments
Today 2022: Growing income yet persistently high income inequality
Rising inflation pressures purchasing power and curbs spending potential of the middle class
Millennials most eager to increase spending while baby boomers remain cautious
Tomorrow 2040: Social classes D and E will remain predominant social groups in Mexico
Younger generations are becoming more affluent and influential
Mexico City becomes hub for digital nomads, boosting cost of living
Areas of opportunity
Case study: Kolors connects passengers with intercity coaches for superior travel experience
Key findings consumer survey
Millennials hold the most optimistic outlook while Gen Z are more concerned about their future
Mexicans are optimistic about their future potential to save more money
Having a strong work-life balance remains top work priority
Mexicans are bargain-seekers, yet do not lean towards minimalistic lifestyles
More than half of Mexicans are worried about climate change
Case study: Kimberly-Clark launches sustainable alternative Kotex cero
Areas of opportunity
Key findings
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