The population reached 130.6 million in 2025 and is predicted to grow to 140.8 million by 2040, representing a 7.8% rise. The population has a young profile but is ageing quickly. Incomes are rising modestly, but a consumption-driven economy faces headwinds from falling remittances and US trade tensions.
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Overview:
Consumer Profiles reports provide key insights into the country's consumer landscape and uncover related business opportunities in 40 countries.
The Consumer Profiles offer valuable statistics and insights into key consumer indicators, linking household size, age, income, and spending patterns to behavioral trends and consumption habits. Utilizing a wide range of socioeconomic data, these reports quantify behaviors, preferences, and motivations both presently and forecasted across 40 markets. Analysis also encompasses Euromonitor’s lifestyles survey results, alongside the examination of longer-term shifts in consumer attitudes and behavior, analyzing their impact within each of the 40 countries. Consumer profiles are constantly changing, influenced by both socioeconomic factors and behavioral changes. Understanding these shifts is imperative for businesses to maintain competitiveness and adapt in order to capitalize on emerging opportunities.
The Consumer Profiles in Mexico report includes:
A high-level analysis of socioeconomic data, including insights on demographics, income and expenditure, households, and consumer lifestyles backed by both in-house statistics and survey data. It also provides a concise compilation of socioeconomic data, offering a snapshot of the consumer landscape today (2022) and in the future (2040). The report is also illustrated with relevant and actionable case studies
The Consumer Profiles in Mexico report answers:
- How consumers in Mexico are changing?
- What are key changes in Mexico population, society and generational structure and how it is affecting businesses?
- What is the household structure in Mexico and how it is changing consumer landscape?
- What are key income groups in Mexico? What is the outlook for the future?
- Where consumers are spending the money in Mexico?
- How is the consumer mindset in Mexico changing?
- In Mexico, what are consumer attitudes towards “green” and sustainable products?
- Where and how do consumers shop in Mexico?
Scope
Key findings
Key drivers affecting consumers in Mexico in 2025
How developments today shape the consumer of tomorrow
Today 2025: Population is growing and ageing
A young population of 131 million is ageing rapidly
Obesity and diabetes define the health burden
Tomorrow 2040: Old-age dependency ratio set to rise rapidly
Gen Z and Generation Alpha lead a youthful market
Mexico City leads a highly urban market
Opportunities for growth
Case study: Grupo Bimbo reformulates products to reduce sugar, sodium and fats
Today 2025: Households larger than regional and global averages
Families dominate as households near 38 million
Most own houses, but few hold mortgages
Tomorrow 2040: Household numbers to rise while average size falls
Single person households grow fastest over the period to 2040
Connectivity spreads while online banking stays low
Opportunities for growth
Case study: Nu has rapidly expanded digital consumer banking in Mexico
Today 2025: Inequality is high, with a wide gender disposable income gap
Falling remittances squeeze household budgets
Financial confidence drives Mexico’s experience-led younger consumer spending
Tomorrow 2040: Growth in gross incomes to be concentrated among older consumers
Rising incomes reshape luxury, technology and gender spending gaps
Mexico’s consumer spending growth to remain moderate over the period to 2040
Opportunities for growth
Case study: Remittances decline for the first time in 11 years
Key findings of the consumer survey
Generation X particularly willing to pay for healthy and nutritious food and beverages
Optimistic but determined bargain-hunters
Sustainability and health awareness rise
Mexican consumers show rising financial confidence and strong future optimism
Low unemployment, gender gaps and AI reshape Mexico’s workforce priorities
Opportunities for growth
Case study: Coppel targets younger consumers with creator-led engagement
Key takeaways
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Gain a thorough knowledge of shifting consumer landscape and attitudes s and fill in information gaps to inform product/service development, market positioning and channel strategy.
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