New Zealand: Consumer Profile

October 2023

New Zealand's population growth is expected to continue, driven by rising immigration and life expectancy. An aging population brings challenges, with an increased old-age dependency ratio predicted. The housing market is seeing declining property prices but remains unaffordable for many. Rising living costs are encouraging a shift toward energy-efficient homes, minimalist lifestyles, and a circular economy. Despite economic pressure, consumers still value tangible experiences.

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Overview:

Consumer Profiles  reports  provide key insights into the country's consumer landscape and uncover related business opportunities in 40 countries.

The Consumer Profiles offer valuable statistics and insights into key consumer indicators, linking household size, age, income, and spending patterns to behavioral trends and consumption habits. Utilizing a wide range of socioeconomic data, these reports quantify behaviors, preferences, and motivations both presently and forecasted across 40 markets. Analysis also encompasses Euromonitor’s lifestyles survey results, alongside the examination of longer-term shifts in consumer attitudes and behavior, analyzing their impact within each of the 40 countries. Consumer profiles are constantly changing, influenced by both socioeconomic factors and behavioral changes. Understanding these shifts is imperative for businesses to maintain competitiveness and adapt in order to capitalize on emerging opportunities.

The Consumer Profiles in New Zealand report includes:

A high-level analysis of socioeconomic data, including insights on demographics, income and expenditure, households, and consumer lifestyles backed by both in-house statistics and survey data. It also provides a concise compilation of socioeconomic data, offering a snapshot of the consumer landscape today (2022) and in the future (2040). The report is also illustrated with relevant and actionable case studies

The Consumer Profiles in New Zealand report answers:

  • How consumers in  New Zealand are changing? 
  • What are key changes in New Zealand population, society and generational structure and how it is affecting businesses?
  • What is the household structure in New Zealand and how it is changing consumer landscape?
  • What are key income groups in New Zealand? What is the outlook for the future?
  • Where consumers are  spending the money in New Zealand? 
  • How is the consumer mindset in New Zealand changing?
  • In New Zealand, what are consumer attitudes towards “green” and sustainable products?
  • Where and how do consumers shop in New Zealand?
Download Table of Contents
Scope
Key drivers affecting consumers in New Zealand in 2022
How developments today shape tomorrow’s consumer
Key findings
Today 2022: Population witnesses slow growth
Today: I mmigration boosts population growth, as birth rate stalls
Today: Social media brand engagement in New Zealand shows decline
Tomorrow 2040: Gen Z to emerge as the largest generation cohort
Tomorrow : The influence of the youngest Generation Alpha increases
Tomorrow : Auckland forecast to remain the most populous city
Areas of opportunity
Nymbl Science collaborates with ACC to provide balance training
Today 2022: Couples with children remains the most common household type
Today: New Zealanders tend to choose larger dwellings
Today: Energy efficiency is a top priority for home features
Tomorrow 2040: Single person households to emerge as the largest household type
Tomorrow: Women over the age of 60 uniquely remain the most common household heads
Tomorrow: Empowering the Maori community through digital innovation
Areas of opportunity
New Zealand’s government launches “Find Money in Weird Places” to slash energy bills
Today 2022: Growing income and stronger spending in higher income bands
A third of New Zealanders worry about finances amid inflation surge
Today: New Zealanders are managing their budgets smartly
Tomorrow 2040: Social class E to remain prevalent by 2040
Tomorrow 2040: Middle class will continue to expand
Tomorrow 2040: Napier-Hastings poised for rapid disposable income growth
Areas of opportunity
Case study: ABB Group partners with Wellington Water
Key findings consumer survey
Baby Boomers are the most concerned about their financial future
New Zealanders are concerned about their finances
Increasing number of consumers from New Zealand value work-life balance
Budgeteer trend shapes N ew Z ealand’s shopping habits
More than a half of New Zealanders are worried about climate change
Bspkl reinvents the catalyst coated membrane manufacturing method
Areas of opportunity
Key findings
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