Restaurant At-home: Innovating With the Culinary Experience

Delivery

This report comes in PPT.

Key Findings

Work from home is a permanent shift of lunch meals to the home

The data are clear that work from home is a lasting trend, which companies need to position themselves in relation to. For foods, this means that more lunches are eaten at home. Consumers will have less need for lunch restaurants and more need for ready meals, time-saving cooking solutions, home delivery of meals and retail food for cooking.

The pandemic has given rise to “super-consumers” of ready meals

Growth in consumption in ready meals has grown more than frequency of cooking and baking. Most notable is the growth among consumers who heat or prepare ready meals “almost every day”. They are served by ready meal subscription services designed to help individuals reach their health and fitness goals.

Home cooking to remain higher than before the start of the pandemic, but consumers seek convenient, time-saving solutions

Cooking set to remain higher than before the pandemic and with that, a part of the shift from foodservice to retail is set to remain permanently. However, many consumers are looking for more comfort, also with regard to food. Meal kits, partially prepared side dishes and other time-saving packaged food solutions are competing for this opportunity.

Access to affordable food grows in importance

The majority of consumers have trouble making ends meet and affordable food is set to grow in importance as a result. This sets the stage for continued growth for discounter chains such as Lidl and Aldi, as was also the case in the wake of the 2008-2009 global financial crisis.

Consumers set to increase spending on health and wellness - including healthy food

Health and wellness spending is at the top of the list of what consumers plan to increase their spending on over the next 12 months, even as the majority of respondents aim to reduce overall spending. Affordable food will be important, yet this primacy of a healthy diet presents continued premiumisation opportunities.