The population reached 36.1 million in 2025, and is predicted to grow to 44.7 million by 2040, representing a 24.0% increase. Migration and Vision 2030 are key in determining consumer trends: foreign citizens comprise 40.6% of the population, women are entering the workforce in record numbers, and consumption is shifting from necessities to experiences.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PPT.
Overview:
Consumer Profiles reports provide key insights into the country's consumer landscape and uncover related business opportunities in 40 countries.
The Consumer Profiles offer valuable statistics and insights into key consumer indicators, linking household size, age, income, and spending patterns to behavioral trends and consumption habits. Utilizing a wide range of socioeconomic data, these reports quantify behaviors, preferences, and motivations both presently and forecasted across 40 markets. Analysis also encompasses Euromonitor’s lifestyles survey results, alongside the examination of longer-term shifts in consumer attitudes and behavior, analyzing their impact within each of the 40 countries. Consumer profiles are constantly changing, influenced by both socioeconomic factors and behavioral changes. Understanding these shifts is imperative for businesses to maintain competitiveness and adapt in order to capitalize on emerging opportunities.
The Consumer Profiles in Saudi Arabia report includes:
A high-level analysis of socioeconomic data, including insights on demographics, income and expenditure, households, and consumer lifestyles backed by both in-house statistics and survey data. It also provides a concise compilation of socioeconomic data, offering a snapshot of the consumer landscape today (2022) and in the future (2040). The report is also illustrated with relevant and actionable case studies
The Consumer Profiles in Saudi Arabia report answers:
- How consumers in Saudi Arabia are changing?
- What are key changes in Saudi Arabia population, society and generational structure and how it is affecting businesses?
- What is the household structure in Saudi Arabia and how it is changing consumer landscape?
- What are key income groups in Saudi Arabia? What is the outlook for the future?
- Where consumers are spending the money in Saudi Arabia?
- How is the consumer mindset in Saudi Arabia changing?
- In Saudi Arabia, what are consumer attitudes towards “green” and sustainable products?
- Where and how do consumers shop in Saudi Arabia?
Scope
Key findings
Key drivers affecting consumers in Saudi Arabia in 2025
How developments today shape the consumer of tomorrow
Today 2025: Population skewed towards 25-44 year-old males – many are expatriates
Migration keeps a young population growing to 36 million
Saudi Arabia’s health-risk profile dominated by metabolic conditions
Tomorrow 2040: Growth to be led by 65+ year-olds
Population reaches 44.7 million by 2040, as fertility falls
Riyadh leads a highly urban, city-based market
Opportunities for growth
Case study: Vision 2030 brings Saudi women into the workforce
Today 2025: Polarisation between small households and large ones
Single-person households are now the largest type
Home-ownership rising, although renting still dominates
Tomorrow 2040: Single-person households set for the fastest growth
Households with heads aged 50+ years forecast to see fastest growth
Connectivity is universal and banking is digital
Opportunities for growth
Case study: Sakani drives Saudi homeownership towards 70%
Today 2025: Males’ disposable income more than three times that of women
Low inflation masks rising rents and dissaving
Consumers are fairly confident abut their future finances
Tomorrow 2040: Only a marginal narrowing of the gender income gap
Rising incomes and affluent millennials reshape consumer demand
Consumer spending nears USD875 billion by 2040
Opportunities for growth
Case study: Tamara scales shariah-compliant BNPL
Key findings consumer survey
Older consumers particularly favour higher quality
Selective value-seeking rather than deep frugality
Environmental awareness grows as consumers adopt more sustainable everyday habits
Optimism and saving persist alongside high spending
AI, workforce reforms and skills reshape Saudi Arabia’s employment landscape
Opportunities for growth
Case study: Tourism and Riyadh Season redraw leisure demand
Key takeaways
Buy Consumer Profiles reports to:
Gain a thorough knowledge of shifting consumer landscape and attitudes s and fill in information gaps to inform product/service development, market positioning and channel strategy.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!