Snacks

Although snacking is above all a question of pleasure and taste, the health aspect is also becoming increasingly important to consumers. Healthy and functional biscuits developed well in recent years, and as in every other category, consumers have…

Indulgence remains the main driving force for sales of sugar confectionery in Belgium. Consumers are mainly looking for a moment of pleasure for themselves, or to share with others. They are thirsty for innovations, and are often willing to try new…

Snacks has seen solid retail volume growth in Belgium in recent years, and this is set to continue in 2023, due to the increasing demand for convenient and healthier snacking options amongst consumers. This growth has been further fuelled by the…

Pleasure remains the main purchasing motivation for consumers in savoury snacks. However, the growing importance attached to health is gradually shifting demand towards healthier options. More consumers are therefore looking for natural products,…

Consumers have resumed their more active lifestyles outside the home since quarantine limitations were lifted, which has also affected their product preferences. This change has also had an impact on the ice cream category, with more people beginning…

The gum category suffered a significant setback due to the COVID-19 health crisis in 2020, particularly as it heavily relies on impulse purchasing. Many consumers opted for online shopping amidst pandemic-induced lockdowns, which led to a steep…

The COVID-19 pandemic had a significant negative impact on chocolate confectionery in Belgium, particularly in terms of gifting chocolate formats. With the closure of many non-essential stores and the cancellation of social events such as weddings…