Sugar Confectionery

In Turkey, boiled candy, toffees and chews sales are highly driven by the holiday seasons of Ramadan and Eid. This is because Turkish people often offer candy, chocolate or dessert during the celebrations to visitors, loved ones and family.

Sugar confectionery recorded mixed results in 2022, with certain types benefiting from the recovery of on-the-go purchases, while others were severely hit by the implementation of the HFSS regulation, effective since October. Mints and medicated…

Sugar confectionery experienced a tumultuous period during the pandemic, and the subsequent Russian invasion of Ukraine added further strain to the category. Rising energy prices, increased costs of sugar, transportation, and packaging materials…

As opposed to other confectionery categories such as gum, sugar confectionery is a more diverse category. This allows the landscape to have robust growth opportunities, with innovations focused on reduced sugar variants and flavours and textures,…

Sugar confectionery continues to experience a decline in volume sales, but the increasing unit prices due to inflation and production costs have helped maintain positive value sales growth. The competition from other snacks categories, particularly…