Sweet Biscuits, Snack Bars and Fruit Snacks

Traditionally, sweet biscuits are generally consumed in India with tea and coffee or as an impulse indulgence. With increasingly health-conscious consumers in the country, there is greater scrutiny over the levels of sugar present in sweet biscuits.…

In the second half of 2022, there was a recovery for sweet biscuits, snack bars, and fruit snacks, as local consumers began to resume their social life. With COVID-19 restrictions easing and vaccination rates increasing in the second half of the…

In 2022, and continuing into 2023, inflation was fuelled by increases in the costs of food and energy, particularly exacerbated by the Russian invasion of Ukraine. Therefore, although consumers have still been open to purchasing indulgence products,…

The trend towards consuming snacks at home is continuing post-pandemic, with sweet biscuits benefitting more than savoury crackers and potato chips. Taiwanese consumers have developed a stronger craving for sweetness and find comfort in sweet snacks,…

In Pakistan, biscuits are commonly consumed at tea time with plain biscuits one of the most popular options. Indeed, tea with biscuits is a cherished tradition for many consumers. During this tea time ritual, biscuits are often seen as a luxurious…