The COVID-19 pandemic has reshaped the consumer landscape - accelerating changes that were afoot prior to the pandemic while also causing disruptions. With technology and consumer behaviour changing rapidly, companies are required to make strategic decisions that could transform their business models and forge new business partnerships in order to meet the changing needs of the consumer and stay relevant in the long term.
This report comes in PPT.
The COVID-19 pandemic has transformed the consumer landscape, accelerating changes in what consumers value and prioritise, and how they behave across every aspect of their lives.
Global consumers, including older consumers who went online during the pandemic, are embracing increasingly digitalised lifestyles. This requires companies to also adopt a strong digital-first, consumer-centric strategy in order to meet the diverse needs of digital consumers.
Even when the pandemic is over, consumers will continue to seek the comfort of their home, as they are likely to spend more time at home and will not return to the office full time.
Consumers are placing greater importance on social and environmental concerns and this is increasingly shaping their consumption. Companies need to inspire and enable consumers to make a positive impact while aligning their corporate values with those of the consumer.
Consumers are placing increased focus on value - not just value for money, but also getting products and services that align to their values.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!