The UAE population is forecast to grow rapidly to 13.7 million by 2040, with foreign nationals at 88% of residents. Generation Z will overtake millennials as the largest cohort by 2040. The median age will stay close to 33 as continuous migration replenishes the working-age population. Family-centred households will remain dominant, although single-person and childless households will grow fast.
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Overview:
Consumer Profiles reports provide key insights into the country's consumer landscape and uncover related business opportunities in 40 countries.
The Consumer Profiles offer valuable statistics and insights into key consumer indicators, linking household size, age, income, and spending patterns to behavioral trends and consumption habits. Utilizing a wide range of socioeconomic data, these reports quantify behaviors, preferences, and motivations both presently and forecasted across 40 markets. Analysis also encompasses Euromonitor’s lifestyles survey results, alongside the examination of longer-term shifts in consumer attitudes and behavior, analyzing their impact within each of the 40 countries. Consumer profiles are constantly changing, influenced by both socioeconomic factors and behavioral changes. Understanding these shifts is imperative for businesses to maintain competitiveness and adapt in order to capitalize on emerging opportunities.
The Consumer Profiles in United Arab Emirates report includes:
A high-level analysis of socioeconomic data, including insights on demographics, income and expenditure, households, and consumer lifestyles backed by both in-house statistics and survey data. It also provides a concise compilation of socioeconomic data, offering a snapshot of the consumer landscape today (2022) and in the future (2040). The report is also illustrated with relevant and actionable case studies
The Consumer Profiles in United Arab Emirates report answers:
- How consumers in United Arab Emirates are changing?
- What are key changes in United Arab Emirates population, society and generational structure and how it is affecting businesses?
- What is the household structure in United Arab Emirates and how it is changing consumer landscape?
- What are key income groups in United Arab Emirates? What is the outlook for the future?
- Where consumers are spending the money in United Arab Emirates?
- How is the consumer mindset in United Arab Emirates changing?
- In United Arab Emirates, what are consumer attitudes towards “green” and sustainable products?
- Where and how do consumers shop in United Arab Emirates?
Scope
Key findings
Key drivers affecting consumers in United Arab Emirates in 2025
How developments today shape consumer of tomorrow
Today 2025: Foreign citizens remain the majority of the United Arab Emirates population
Millennials still drive the United Arab Emirates consumer market
Raised cholesterol remains the top health risk
Tomorrow 2040: Population grows fastest in the region to 2040
Gen Z to eclipse millennials as the largest cohort
Dubai remains the hub of economic dynamism
Opportunities for growth
Case study: Talabat redefines quick commerce in the United Arab Emirates
Today 2025: Households remain large by global standards
Apartments dominate and most residents rent
Nearly half of residents work from home at least weekly
Tomorrow 2040: Couples with children stay the majority household type
Heads of household remain near-completely male
Technology continues to simplify United Arab Emirates households
Opportunities for growth
Case study: Noon scales as the homegrown United Arab Emirates e-commerce champion
Today 2025: The gender income gap remains wide in the United Arab Emirates
Consumers remain alert to rising everyday costs
Baby boomers most likely to spend on experiences
Tomorrow 2040: Disposable incomes to continue to grow steadily
Consumers aged 45-49 to hold the highest income
Housing remains the highest expenditure category
Opportunities for growth
Case study: carrefour expands private label tissue and hygiene ranges
Key findings consumer survey
Baby boomers most willing to pay more for health benefits
Rising costs are creating more frugal consumers
Sustainability moves to the centre of consumer choice
Emirati consumers stay optimistic about their finances
Male employment still far ahead of female employment
Opportunities for growth
Case study: the sustainable city anchors net zero ambition
Key takeaways
Buy Consumer Profiles reports to:
Gain a thorough knowledge of shifting consumer landscape and attitudes s and fill in information gaps to inform product/service development, market positioning and channel strategy.
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