With the gradual return to normalcy, including outdoor events and activities, as the pandemic subsides, the market for topical analgesics and anaesthetic is expected to enjoy substantial growth during the forecast period. This growth will be accompanied by heightened competition among major players in the segment.
The demand for non-steroidal anti-inflammatory drugs (NSAIDs) such as ibuprofen and aspirin is expected to experience a slowdown or even decline in the coming years. While there was a surge in demand for ibuprofen towards the end of the review period due to its use in treating COVID-19 symptoms, particularly in cases of high temperatures, this trend is unlikely to persist.
To create a more convenient shopping experience and increase touchpoints for consumers, Fortune Pharmacal set up self-service vending machines in residential areas to distribute one of its products, Fortolin Extra, in a convenient and contactless manner during the review period. At the same time, the player invested in educating consumers that the active ingredient acetaminophen in the product is an effective remedy to relieve the symptoms of COVID-19 infection, including fever, cough and sore throat.
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Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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