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Learn more25 pages, May 2017
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Cafés is the most dynamic category in 2016 with home grown concepts catching consumer attention. Operators of cafés compete with specialist coffee shops by providing greater menu variety.
Alshaya Group continues to lead cafés/bars in the country with an overall value share of 3%. This is due to its strong presence in specialist coffee shops, with it having the franchise rights for Starbucks in the United Arab Emirates. Starbucks led specialist coffee shops in the country in 2016, with a 29% share in terms of outlets and a value share of 32%. It is greatly benefiting from its strategically chosen locations that help attract its brand-conscious target audience, including its presence in travel and retail. Service Hero, an independent consumer powered customer satisfaction index, identified Starbucks as the top brand in its category during 2016 in the United Arab Emirates. Alshaya Group’s brand in cafés, La Pain Quotidien, is also an exemplary chain in the country which is known for the quality of its bread loaves and its European décor.
There is projected to be strong growth in the number of tourists over the forecast period as the country prepares for Expo 2020 with the target expected to reach a milestone of 20 million visitors by 2020. As a result there will also be a continuous increase in the number of expats from Western countries, particularly as global economic challenges and the re-structuring of the European Union impacts employment rates in their home countries. All of this is likely to support flourishing growth in cafés/bars.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
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This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.