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Country Report

Confectionery in Bolivia

La Serrana is set to lead chocolate confectionery with a 20% value share in 2014. The company’s brands are available throughout retailers and are priced competitively. Cofler and Bon o Bon are the company’s most popular brands in Bolivia. These two ...

Nov 2014 | US$1,900 | Add to cart | View details

Country Report

Confectionery in Peru

In 2014 Nestlé Perú SA is expected to continue to lead the category, accounting for 26% of total retail value sales. The company owns the brand Sublime, which is the indisputable leader of chocolate confectionery. Additionally the company has been ...

Nov 2014 | US$1,900 | Add to cart | View details

Country Report

Confectionery in Algeria

Ferrero Group maintained its leadership position with a 10% value share in 2014, down slightly from the previous year’s share of 12%. As the distributor of the Ferrero Rocher brand, which was the fourth leading brand in the category, and the Kinder ...

Nov 2014 | US$1,900 | Add to cart | View details

Country Report

Confectionery in Mexico

Nestlé México and Effem México lead chocolate confectionery with value shares of 25% and 21%, respectively. Both of them have a number of well recognised brands with nationwide distribution, including modern and traditional grocers, as well as ...

Nov 2014 | US$1,900 | Add to cart | View details

Country Report

Confectionery in the US

Chocolate confectionery in the US continues to be characterised by two companies. In 2014, Hershey and Mars accounted for a combined 65% share of overall value sales. No other company in the category maintains a share of higher than 5%.

Nov 2014 | US$1,900 | Add to cart | View details

Country Report

Confectionery in Saudi Arabia

Master Foods Middle East FZE continued its lead with over 42% value share in 2014. The company’s brands, such as Mars, Galaxy, Bounty and M&M’s enjoy strong loyalty among consumers as they have been on the market for a very long time. The company ...

Nov 2014 | US$1,900 | Add to cart | View details

Country Report

Confectionery in Estonia

Kalev AS is set to remain the leading player in chocolate confectionery in 2014 with a 40% value share. The company has a strong historical presence in Estonia and is highly valued by local consumers. The manufacturer also has a good knowledge and ...

Nov 2014 | US$1,900 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Add to cart | View details

Country Report

Confectionery in Kenya

Cadbury Kenya Ltd is expected to maintain its leading position in chocolate confectionery in 2014 with a value share of 33%. Cadbury is the owner of many of the most notable brands in chocolate confectionery in Kenya, including Cadbury Fudge, Mint ...

Oct 2014 | US$1,900 | Add to cart | View details

Country Report

Confectionery in Morocco

Chocolate confectionery in Morocco remains very fragmented. Each of the leading players in the category tends to be very different from its rivals and they include multinational companies with subsidiaries in Morocco, local manufacturers and local ...

Oct 2014 | US$1,900 | Add to cart | View details
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