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Country Report

Brazil Flag Jewellery in Brazil

| Pages: 20

Price: US$990

About this Report

Executive Summary

TRENDS

  • During 2015, jewellery in Brazil registered current retail value growth of 9% to reach R$11.4 billion. The category registered volume growth of 4% to reach 38 million units. The overall category benefited from further strong growth in costume jewellery, which is perceived as more fashionable and modern, combined with a lower price range in comparison to real jewellery.

COMPETITIVE LANDSCAPE

  • Jewellery remains a fragmented category in Brazil in which small and medium companies or “others” accounted for a retail value share of 81% in 2014.

PROSPECTS

  • The category is expected to register a retail value CAGR of 2% (constant 2015 prices) over the forecast period, mainly drive by wealthy consumers who are less impacted by the economic slowdown and will continue to purchase real jewellery products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jewellery industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jewellery in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How do sales of costume jewellery compare to real jewellery in Brazil?
  • What type of jewellery is most popular: rings, wristwear, neckwear, or earrings?
  • What are the prospects for non-store retailing in jewellery?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our jewellery market research database.

Table of Contents

Jewellery in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Jewellery by Category: Volume 2010-2015
  • Table 2 Sales of Jewellery by Category: Value 2010-2015
  • Table 3 Sales of Jewellery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Jewellery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Costume Jewellery by Type: % Value 2010-2015
  • Table 6 Sales of Real Jewellery by Type: % Value 2010-2015
  • Table 7 Sales of Real Jewellery by Collection: % Value 2010-2015
  • Table 8 Sales of Real Jewellery by Metal: % Value 2010-2015
  • Table 9 NBO Company Shares of Jewellery: % Value 2010-2014
  • Table 10 LBN Brand Shares of Jewellery: % Value 2011-2014
  • Table 11 Distribution of Jewellery by Format: % Value 2010-2015
  • Table 12 Forecast Sales of Jewellery by Category: Volume 2015-2020
  • Table 13 Forecast Sales of Jewellery by Category: Value 2015-2020
  • Table 14 Forecast Sales of Jewellery by Category: % Volume Growth 2015-2020
  • Table 15 Forecast Sales of Jewellery by Category: % Value Growth 2015-2020

Jewellery in Brazil - Company Profiles

Jóias Vivara Ltda in Personal Accessories (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Jóias Vivara Ltda: Key Facts
  • Summary 2 Jóias Vivara Ltda: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 3 Jóias Vivara Ltda: Competitive Position 2014

Personal Accessories in Brazil - Industry Context

EXECUTIVE SUMMARY

In 2015, personal accessories records again low growth in volume terms

Affordable luxury begins to lose ground

Personal accessories remains fragmented

Specialist retailers dominate distribution

Limited growth expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Some players continue to expand and diversify

Jewellery with religious themes and natural materials continues to grow

Specialist retailers still dominate distribution

Economic crisis has direct impact on personal accessories

MARKET DATA

  • Table 16 Sales of Personal Accessories by Category: Volume 2010-2015
  • Table 17 Sales of Personal Accessories by Category: Value 2010-2015
  • Table 18 Sales of Personal Accessories by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Personal Accessories by Category: % Value Growth 2010-2015
  • Table 20 NBO Company Shares of Personal Accessories: % Value 2010-2014
  • Table 21 LBN Brand Shares of Personal Accessories: % Value 2011-2014
  • Table 22 Distribution of Personal Accessories by Format: % Value 2010-2015
  • Table 23 Forecast Sales of Personal Accessories by Category: Volume 2015-2020
  • Table 24 Forecast Sales of Personal Accessories by Category: Value 2015-2020
  • Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2015-2020
  • Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Jewellery
    • Costume Jewellery
    • Real Jewellery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Real Jewellery by Collection
  • Real Jewellery by Metal

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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