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Country Report

Brazil Flag Jewellery in Brazil

| Pages: 23

Price: US$900

About this Report

Executive Summary

TRENDS

  • Despite economic slowdown in 2013, jewellery experienced a good performance with growth of 10% in current value terms. The category was driven by the performance of real jewellery, which accounts for the bulk of value sales. With wealthier consumers comprising the key consumers of real jewellery and the fact that they tend to be less sensitive to economic uncertainty, jewellery performed well amongst all personal accessories categories.

COMPETITIVE LANDSCAPE

  • Jewellery is highly fragmented with the top five players accounting for a 9% value share. H Stern is the leading company with a 4% value share. The company managed to maintain market share in 2012 due to investments in advertising campaigns mainly magazines, and associating the brand with international celebrities such as Katie Holmes and Diane Kruger.

PROSPECTS

  • Jewellery sales are expected to continue on their growth trajectory over the forecast period, following a strong performance over much of the review period, driven by the positive economic scenario. A constant value CAGR of 10% is projected over the forecast period, reaching R$15 billion. Most of this increase in value sales is expected to result from the rise in unit prices, since volume sales are expected to see less growth than value.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jewellery industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jewellery in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How do sales of costume jewellery compare to real jewellery in Brazil?
  • What type of jewellery is most popular: rings, wristwear, neckwear, or earrings?
  • What are the prospects for non-store retailing in jewellery?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our jewellery market research database.

Table of Contents

Jewellery in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Jewellery by Category: Volume 2008-2013
  • Table 2 Sales of Jewellery by Category: Value 2008-2013
  • Table 3 Sales of Jewellery by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Jewellery by Category: % Value Growth 2008-2013
  • Table 5 Sales of Costume Jewellery by Type: % Value Breakdown 2008-2013
  • Table 6 Sales of Real Jewellery by Type: % Value Breakdown 2008-2013
  • Table 7 NBO Company Shares of Jewellery: % Value 2008-2012
  • Table 8 LBN Brand Shares of Jewellery: % Value 2009-2012
  • Table 9 Distribution of Jewellery by Format: % Value 2008-2013
  • Table 10 Forecast Sales of Jewellery by Category: Volume 2013-2018
  • Table 11 Forecast Sales of Jewellery by Category: Value 2013-2018
  • Table 12 Forecast Sales of Jewellery by Category: % Volume Growth 2013-2018
  • Table 13 Forecast Sales of Jewellery by Category: % Value Growth 2013-2018

Jewellery in Brazil - Company Profiles

H Stern Comércio e Indústria Ltda in Personal Accessories (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 H Stern Comércio e Indústria SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 H Stern Comércio e Indústria SA: Competitive Position 2012

Jóias Vivara Ltda in Personal Accessories (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Jóias Vivara Ltda: Key Facts
  • Summary 4 Jóias Vivara Ltda: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Personal Accessories in Brazil - Industry Context

EXECUTIVE SUMMARY

Personal accessories shows good performance in 2013

Manufacturers struggle to maintain competitiveness

Luxury brands succeed in personal accessories

Internet retailing: Promising channel

Challenge to personal accessories manufacturers ahead

KEY TRENDS AND DEVELOPMENTS

Personal accessories maintains good performance in 2013

Robust growth of Internet retailers

Luxury players succeed in personal accessories

MARKET DATA

  • Table 14 Sales of Personal Accessories by Category: Volume 2008-2013
  • Table 15 Sales of Personal Accessories by Category: Value 2008-2013
  • Table 16 Sales of Personal Accessories by Category: % Volume Growth 2008-2013
  • Table 17 Sales of Personal Accessories by Category: % Value Growth 2008-2013
  • Table 18 NBO Company Shares of Personal Accessories: % Value 2008-2012
  • Table 19 LBN Brand Shares of Personal Accessories: % Value 2009-2012
  • Table 20 Distribution of Personal Accessories by Format: % Value 2008-2013
  • Table 21 Forecast Sales of Personal Accessories by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Personal Accessories by Category: Value 2013-2018
  • Table 23 Forecast Sales of Personal Accessories by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Personal Accessories by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Jewellery
    • Costume Jewellery
    • Real Jewellery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Real Jewellery by Collection
  • Real Jewellery by Metal

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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