Toys and Games

Market research on the toys and games industry. Standardised and ...

Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.

 
Global Company Profile

Hasbro Inc in Toys and Games

Aug 2023

Hasbro is a leading player in traditional toys and games, enjoying market leadership in a number of categories, including games and puzzles. While traditional toys and games continues to face the threat from the greater dynamism of video games,…

USD 570
Strategy Briefing

Where Consumers Shop for Toys and Games

Jan 2023

While e-commerce has continued to gain share in recent years, helped by lockdowns and enforced closures of store-based retail outlets during the pandemic, traditional toys and games stores do still have a role to play, particularly for traditional…

USD 1,325
Strategy Briefing

Toys and Games Global Industry Overview

Jul 2020

The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to…

USD 1,325
Strategy Briefing

Changing Consumer Perceptions of Toys and Games in Asia Pacific

Aug 2022

Asian consumers underspend on traditional toy and games compared to other regions. Why are Asians not buying traditional toys, and will the apparent negative connotations of play change over the forecast period?

USD 1,325
Strategy Briefing

Reimagining Licensing in Toys and Games: The Rise of New Players, Challenges for Established Powerhouses

Dec 2020

Captive audiences at home in 2020 have been re-shaping the business of entertainment. Where children (and adults) consume content influences their interests, shopping and playtime. For the licensing business, new routes to consumers are both an…

USD 1,325
Strategy Briefing

Traditional Toys in Asia Pacific

Aug 2021

Before the pandemic, Asia Pacific was fastest growing traditional toys market with significant room for growth due to the low spending per household on traditional toys compared to the rest of the world. While the pandemic has proved a setback due to…

USD 1,325
Strategy Briefing

Video Games in Western Europe

Oct 2021

Video games was a major beneficiary of Coronavirus (COVID-19), with sales rebounding from 2019’s decline to see dynamic growth in 2020. Home seclusion, due to lockdowns and working/learning from home, drove video games demand in 2020, with…

USD 1,325
Strategy Briefing

No Child’s Play - Kidults Buying Toys

Oct 2021

Adults buying toys for themselves is giving a much-needed boost to companies in the toys and games industry as the number of children declines. Who are kidults and how can companies engage them?

USD 1,325
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