Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to…
In 2022, toys and games in Australia saw solid current value growth, although video games saw higher growth than traditional toys and games. However, growth was driven mainly by inflation, with unit prices increasing significantly compared with the…
In 2022, traditional toys and games in Australia was impacted by high inflation, resulting in increases in unit prices. Inflation changed consumers’ behaviour in terms of how much they spent on traditional toys and games, and when and where they…
Video games saw an acceleration of growth during the first year of the pandemic, and although a slowdown in the growth momentum was seen in 2022 compared with 2020, growth remained solid. In 2022, players faced higher costs due to the impact of…