Video Games

The success of the Super Mario and Barbie movies will further accelerate the digitalisation of young adults’ childhood favourite toy characters. More toys and games companies are making film adaptations of classic toys to generate additional revenues…

The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to…

In 2023, video games in China exhibited a strong rebound, with a double-digit growth rate in current value terms. This resurgence can be attributed to several key factors. First, the normalisation of new game licenses in 2023 injected new vitality…

Nintendo saw a noticeable increase in sales of its video games, despite the company reducing its sales forecast from 19 million consoles to 18 million consoles sold by the end of the 2022-2023 fiscal year. This was due to the commercial success of…

Gaming subscriptions are becoming increasingly popular in India, as more people are moving beyond casual gaming. In the past couple of years, especially due to the pandemic, there has been a fundamental shift in consumer behaviour, wherein there is a…

Video games in Indonesia saw an improved performance in 2023, when compared to the previous year. However the rate of current value growth remained significantly below the heights achieved in 2020 and 2021, largely due to individuals returning to…

Video games in Japan saw slow current value growth in 2023, with growth driven by video games hardware. Thanks to PlayStation 5 finally seeing a significant boost to its sales, this category saw a double-digit current value increase in 2023. Sony…

Overall, video games saw current value growth in Malaysia in 2023. Sony’s PS4 and PS5 contributed to significant volume sales in static consoles in 2023, with sales supported by PS5 stock availability and also the availability of the newer version,…

Video games in Singapore maintained dynamic, although slower, current value growth in 2023, with stronger growth for video games software than hardware. In light of the relentless pace of life in Singapore, consumers are increasingly drawn to games…

As a strategy to overcome the post-pandemic era, following a surge in sales due to home seclusion for several years, many Korean game producers are targeting global sales instead of relying on the saturated domestic market. Therefore, they are…

Despite the economic challenges following the COVID-19 pandemic, video games in Taiwan has demonstrated moderate increases, with growth largely driven by a trend similar to that seen in traditional games and toys - increased purchases by older…

Video games significantly outperformed traditional toys and games in 2022, continuing the trend that was established during review period. Sales boomed during pandemic years, when consumers were forced to spend more time indoors and turned to video…

Video games continued to outperform traditional toys and games in 2023, with the category continuing to record healthy growth in current value terms despite the challenging market conditions. Nonetheless, the picture varied between the performance of…