Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
Video games recorded a high single-digit current value growth rate in 2021, driven by the dynamic performance of mobile games, which accounts for the majority of retail sales in video games in China, and registered a double-digit current value growth…
The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to…