Air Treatment Products

The super-hot summer seasons are driving growth and penetration for air conditioners in Vietnam, further supported by the wide range of products which are available at affordable prices, as well as those on buy now pay later (BNPL) payment schedules…

The hot summer of 2023 has helped to boost sales in air treatment products through the year, heralding a notable recovery compared to the slight slump seen in 2022. Although the summer arrived quite late, with mild weather up until around the end of…

Air treatment products saw a slight decline in 2022, after strong volume and current value growth in 2020 and 2021. However, the category is expected to be one of the few to see both current value and volume growth in 2023, due to very high…

Although seeing a notable slowdown, air treatment products is expected to maintain growth in retail volume terms in 2023. This is the only small appliances category that is anticipated to experience growth in 2023. There has not been universal growth…

Demand for air treatment products in the United Arab Emirates, in particular air conditioners, continues to grow strongly in 2023, driven by several factors. The region's hot weather is a significant catalyst, prompting a higher demand for cooling…

All categories of air treatment products continued to see strong retail volume growth during 2023. Indeed, at the end of the review period, all categories, except air purifiers, are projected to register faster retail volume growth, compared with…

Air treatment continued to grow in 2023, as a comfortable home remained a priority for most consumers. As Dutch summers become unpredictably hot, consumers are interested in long-term solutions which are also sustainable in terms of energy use. As a…

The growth of air treatment products slowed down significantly in 2023, notably due to reduced sales of air purifiers. These were top sellers during the outbreak of COVID-19, benefiting from a heightened interest in health and hygiene. As such, in…

The impact of climate change and rising temperatures in Thailand has had a significant impact on the demand for air conditioners in the country. As temperatures rise during the hot and humid months, the need for effective cooling solutions has become…

Following the lifting of COVID-19 restrictions in 2022, consumers spent more money on travel and experiences, shifting budgets away from consumer appliances. In addition, the weaker performance of the local real estate market saw air treatment…

Air treatment products stood out in the Swedish consumer appliances market in 2023 as the category registered a rise in volume sales despite a challenging economic climate, characterised by an increasing cost of living from higher interest rates and…

Portable air conditioners reported important growth both in retail volume and current value terms in 2023. These products do not require installation and can be used immediately after being bought. During 2023 the soaring demand for air conditioners…

Air treatment products in South Korea is exhibiting a mixed performance. Cooling appliances are mostly experiencing positive demand due to global warming and exceedingly hot summers in the country, whereas air purifiers and humidifiers are…

Since the pandemic, general dynamics in consumers’ lifestyles have dramatically changed in South Africa. Ongoing remote/hybrid working models for employees mean that many of them continue to spend greater time at home than they would have compared to…

While overall retail volume growth of air treatment products has slowed in 2023 compared to 2022, growth rates remain significantly higher than pre-pandemic levels for the second consecutive year since all COVID-19 restrictions were removed. Even…

Air conditioners in Saudi Arabia have historically benefitted the most in the central region of the country, which is home to some of the biggest and most populous cities, including the capital, Riyadh. The hot weather in the country is also…

Air treatment products is the winner in 2023, showing the strongest retail volume growth across the consumer appliances categories. This growth is being stimulated by a rising number of heatwaves in the country and increasingly crowded (and hot)…

Several hot waves and intense periods of rain in the winter months benefited category growth in 2023, with air conditioner and cooling fans seeing a positive performance. By contrast, air purifiers have maintained a negative performance in volume…

With Poland witnessing rising average temperatures, air conditioning devices are becoming more popular. Recent years have seen temperatures reach very high levels, with at least one heat wave sweeping for the country every summer, causing discomfort…

Increases in retail price levels were seen in 2022; the results of higher input cost, with spikes in prices for raw materials, logistical challenges and rising labour costs. However, while costs remained high in 2023, retail price increases were…