Baked Goods

In 2023, commodity prices of wheat experienced a significant decrease from the heights of 2022. However, this reduction did not translate into lower unit prices in retail stores. The main contributing factor was the persistent increase in other…

During 2023, demand for bread continued to increase in Ukraine as government efforts to regulate the price of bread ensured that many of the products in the category remained affordable for the majority of Ukrainians. Indeed, the low average unit…

In 2023, Latvia is seeing a continuing decline in overall bread consumption, a key carbohydrate source. The trend is influenced by wider health and wellness trends and exacerbated by a shrinking population, which limits the potential consumer base.…

Bread consumption continues to decline in Lithuania in 2023 due to the growing health and wellness trend and consumers reducing their carbohydrate intake. The health and wellness trend has been gathering pace in Lithuania in recent years and has even…

Baked goods achieves minimal volume growth as leavened bread, which is the most significant product range within the category, achieves modest retail volume growth in 2023. Consumer demand in retail volume terms continues to slow as a result of the…