Baked Goods

Baked goods experienced mixed fortunes in 2023 with the category registering positive growth in current value terms by a small decline in retail volume terms. The main factor influencing the rise in sales in value terms was inflationary pressures…

Retail volume sales of overall baked goods saw flat growth in 2023, with average unit prices soaring for the second consecutive year. Several factors contributed to this snowballing of prices: the continued weakening of the IDR amid high import…

Baked goods in Brazil during 2022 was impacted by higher input prices that were also observed in different consumer goods categories, especially for wheat prices, freight constraints and other inputs. Although Brazilian wheat production recorded…

The artisanal and premium offer has expanded in baked goods in Taiwan. Taiwanese consumers consumed packaged baked goods when eating at home during the COVID-19 pandemic period. This raised the demand for quality packaged backed goods in the country.…

While retail volume sales of baked goods only recorded marginal growth in 2023, the category experienced strong retail current value growth, mainly due to unit price increases. The average unit price of baked goods continued to grow steadily in 2023…

Baked goods maintained solid retail volume growth and dynamic current value growth in India in 2023. Packaged leavened bread has become a popular go-to option, especially for urban consumers, due to Western influences such as increasing exposure to…

Baked goods underwent two price adjustments, based on annual yield and announced annual wheat prices. The aim was to keep price increases for unpacked leavened white bread below the rate of inflation, which was very high, to provide affordability. To…

During 2023, demand for bread continued to increase in Ukraine as government efforts to regulate the price of bread ensured that many of the products in the category remained affordable for the majority of Ukrainians. Indeed, the low average unit…

Baked goods in Switzerland in 2023 remained stable in terms of volume, driven by a growing awareness of healthier product choices, leading many consumers to moderate their consumption of baked goods. However, the product area saw an increase in value…

The health and wellness movement continues to drive demand for organic and eco-friendly products within baked goods. Even though many Danes are on the lookout for cost-effective options, they are increasingly open to paying a premium for products…

While current value sales are expected to increase, constant value sales are expected to fall. Rising costs hit profitability, as inflation is still an issue, though the rises in prices is easing. That being said, volume sales are expected to…

In 2023, price inflation has slowed in baked goods leading to a stronger rate of volume growth. Retail prices soared in 2022 amid rising costs, although consumer demand remained resilient, Bread is a socially important product in Uzbekistan and its…

Baked goods is a key staple in Georgia due to the strong popularity of unpackaged leavened bread, which continues to post solid volume growth in 2023, despite rising prices. Demand for this product is supported by the fact that it is an essential…

Volume sales of baked goods saw positive growth for the second year in 2023, supported to a large extent by the continued recovery of foodservice. With the easing of pandemic restrictions, including a return to office-based working patterns,…

Despite the uncertainties arising from Russia’s ongoing war in Ukraine and the delicate nature of the grain corridor deal between Russia and Ukraine, the prices of baked goods are increasing at a slower rate in 2023 compared to 2022. In an effort to…

Fresh unpackaged bread still accounts for a dominant proportion of volume sales in the leavened bread category. The main drivers of choice in this area are taste and freshness, which are important in bakery products because fresh products are…

Following a noticeable increase in unit prices in 2022, 2023 began with a trend towards stabilisation, especially within leavened bread. This stabilisation has directly influenced volume sales, transitioning from a pronounced decline to a modest…

Baked goods is set to see notable retail volume and current value growth in 2023, driven by increased demand, as Australians have opted to eat at home more frequently due to the rising cost of living. This trend has been further amplified by the…

Baked goods manages to achieve positive growth in both retail value and volume terms, despite the return of foodservice heralding stronger growth in on-trade terms. The resumption of tourism, following the era of pandemic restrictions, is attributed…

In 2023, Latvia is seeing a continuing decline in overall bread consumption, a key carbohydrate source. The trend is influenced by wider health and wellness trends and exacerbated by a shrinking population, which limits the potential consumer base.…

In 2023, baked goods in Sweden continues to exhibit normalising sales. After the pandemic, sales through foodservice took a hit, leading consumers to shift towards retail as they preferred dining at home. Additionally, unit prices have continued to…

Bread continues to hold a central role in baked goods in Romania, acting as a traditional and indispensable component of meals. The performance of baked goods in 2023 closely mirrored the trends observed in the bread product area. Despite the…

Baked goods is expected to register double-digit current value growth in 2023, though volume growth is expected to be much more moderate, as inflation still remains an issue. Though there was a decrease in the price of flour, as supplies from Russia…

In 2023, frozen cakes, sweet pies and tarts demonstrated the fastest current value growth in baked goods. Demand for these types of frozen baked goods is growing alongside the faster pace of life in Estonian society, although it remains a niche at…

In 2023, the economic recession has driven a significant change in consumer habits among Moroccans. As a result, there is a noticeable increase in the consumption of unpackaged bread. Consumers are moving away from modern dishes like pasta or…

The consumption of baked goods declined in 2023 as bread sales continue to follow the negative trend seen in the review period. Per capita growth in bread is limited due to Bulgaria’s declining population, which is falling well ahead of other…

In baked goods in Argentina packaged flat bread and packaged leavened bread lead growth in retail volume sales for 2023. This surge in demand is partly attributed to the relatively low household penetration of packaged bread compared with its…

Steep unit price increases of bread and the rising demand for convenience have driven growth in frozen baked products in 2023. Consumers are increasingly opting for frozen baked goods which have a longer shelf life and allow them to have fresh bread…

Packaged leavened bread registered a further contraction in retail volume sales in 2023, as strong price increases were brought about by rising costs. Demand has also been curbed by the many Uruguayans crossing the border into Argentina in order to…

Bread consumption continues to decline in Lithuania in 2023 due to the growing health and wellness trend and consumers reducing their carbohydrate intake. The health and wellness trend has been gathering pace in Lithuania in recent years and has even…

In 2023, baked goods in Poland has witnessed significant innovations, reshaping traditional baking practices. Notable player Dan Cake Polonia introduced an array of novel hamburger buns, including a bistro variant infused with natural sourdough and a…

Over 2023, baked goods is set to see strong retail and foodservice volume growth and double-digit retail current value growth, as prices increase. Baked goods, especially bread, are popular, offering a reliable and affordable source of carbohydrates.…

Inflation in Colombia reached its peak in 2022 and, although it significantly decelerated in the first half of 2023, records continue to show high inflation rates. Food prices, particularly those of baked goods, were no exception to this trend. The…

Baked goods in France have shown some resilience over 2022/2023 with bread in particular remaining an essential part of the French diet, seeing growth in both current value and volume terms. Prices have risen due to an increase in both energy costs,…

Retail volume sales of baked goods are contracting in growth as prices continue to soar to record levels. Rising prices are compelling consumers to down trade or turn to discount retailers for their grocery needs, including baked goods. Stores like…

Baked goods, such as packaged leavened bread, packaged cakes and packaged pastries, are considered essential foods by Malaysians, being typically consumed for breakfast or during tea breaks throughout the day. Packaged baked goods are also widely…

Baked goods in Kenya has experienced substantial unit price increases, particularly in bread, marked by strong double-digit growth. This escalation is primarily attributed to the heightened global wheat prices, a consequence of the ongoing…

Inflation and regular price increases have significantly affected the baked goods category in 2023. Amid rising costs, bakeries suffered a significant drop in revenues, meaning price increases were essential as most players could not absorb the…

Baked goods has seen a significant shift in consumer preferences, with an increasing demand for plant-based and vegan alternatives over traditional products. This trend is primarily fuelled by the growing awareness of the health and environmental…

Baked goods sales continue rising in Algeria in 2023, with bread as an essential source of starchy carbohydrates set to underpin a solid and sustainable market size for baked goods overall. However, Algeria continues to witness severe economic…

Bread is subsidised in Tunisia and this is causing bottlenecks in 2023. With local wheat production yields significantly lower due to drought, there is increased demand for flour imports for local bakeries. The government controls imports, but with…

Continuing soaring inflation, including significant price rises for flour, is expected to see current value sales rise significantly, though constant value and volume growth is expected to be much more moderate, though positive, all the same.…

In July 2022, the Price Control Committee declared that bread should be removed from price controls. The move required the approval of the Ministry of Economics, which was not forthcoming due to the fear that this would cause price increases for…

With inflation in Hungary remaining the highest in the EU, unit prices for packaged and unpackaged leavened bread have continued to rise at double-digit rates in 2023 despite a reduction in grain prices on international commodity markets.…

Throughout 2023, the bread industry has faced several challenges. The global surge in prices for wheat, oil, and butter, all of which are crucial components for bread production, has caused issues for manufacturers. In addition, the cost of eggs in…

Inflation continues to be high in 2023 and as such though baked goods is expected to register current value growth, both constant value and volume sales are expected to fall marginally. This fall in volume sales is also due to a declining population.…

High ingredient and energy prices have had a significant impact on the production costs of baked goods in Germany. The German baking industry has been facing mounting challenges due to rising expenses. Ingredients such as flour, sugar, butter or eggs…

While baked goods is largely dependent on imported wheat, efforts are being made to provide local alternatives in order to stabilise prices and protect Cameroon from global uncertainties. As such local ingredients such as cassava, plantains, yams,…

Baked goods remains on its downward trajectory in terms of volume sales in 2023, primarily due to significant price increases and changing weather patterns. Inflation is a major contributor, resulting in bread prices soaring by over 20% in the last…

Baked goods recorded a decline in retail and foodservice volume sales in 2023 as a result of unfavourable economic conditions throughout the year. While the category has continued to struggle with the negative impact of the Ukraine conflict on wheat…