Biscuits and Snack Bars

A global leader in chocolate confectionery, gum and pet food, Mars operates a large portfolio of world-renowned brands with long history and loyal consumer base. Despite its worldwide presence, over 90% of the company’s sales are generated in ...

In line with Nestlé’s key message, “Nestlé. Enhancing quality of life and contributing to a healthier future”, its growth strategy for the last few years has been centred on its aim to reposition itself to become the world’s leading wellness and ...

Danone ranked fourth among the world’s packaged food companies in 2018. The most important movement for the big dairy company was the WhiteWave acquisition in 2017, which allowed Danone to enter one of the fastest-growing categories globally, namely ...

Unilever is the sixth largest packaged food company globally, but its current position may not be retained if it continues to trim its food offering to focus on beauty and personal care. Within food, the company retains its title as the leading ice ...

Overall retail value sales of sweet biscuits, snack bars and fruits snacks at constant 2018 prices are expected to continue seeing positive growth over the forecast period, thanks to snacking trends in Japan. Although snacking used to be considered a...

With the diversity of its product offer, sweet biscuits, snack bars and fruit snacks highlights both the challenges and opportunities resulting from the rise in consumer health-consciousness and legislation designed to address the country’s ...

In 2017, Kellogg acquired Chicago Bar Co – manufacturer of RXBar protein bars. As customers are becoming more health conscious, RXBar innovated with clean label packaging that simply and clearly lists the natural, high protein ingredients used in ...

Over the forecast period, consumers are likely to become increasingly aware of their eating habits; more frequently favouring products they perceive as healthier, rather than purely indulgent products. Companies are already responding to this trend ...

The “fast good” trend increasingly gained strength and importance in Portugal in 2018, supporting sales of sweet biscuits, snack bars and fruit snacks. As increasing numbers of working consumers have busy lifestyles, many are resorting to snacks that...

In 2018, snack bars is starting to garner visibility in Indonesia, and is expected to record the strongest growth within sweet biscuits, snack bars and fruit snacks. Its growth was affected by several factors: increased consumer demand for healthier ...

Sweet biscuits, snack bars and fruit snacks, which performed very well during much of the review period, is expected to continue to register solid growth over the forecast period. The main driver of sales will be the health and wellness trend as many...

Energy bars is expected to drive sales growth over the forecast period, aided by demand for low sugar and high protein and a shift to natural products. The continued perception that cereal bars have higher sugar content in spite of many product ...

In 2018, health consciousness was stronger than ever in this category and is likely to continue to grow further over the forecast period. The trend is having various effects on the category. On the one hand, sweet biscuits continued to post a decline...

Consumer concern about origin and quality has triumphed over ingredient and packaging innovation within the sweet biscuits, snack bars and fruit snacks categories. Transparency will be key in driving growth within the categories, as consumers become ...

The maturity of sweet biscuits and snack bars was the main factor hampering the growth of the wider sweet biscuits, snack bars and fruit snacks category in Spain in 2018. In addition, both sweet biscuits and snack bars suffered from the growing ...

Goods and Services Tax (GST) the new tax system introduced by the Indian government in 2017 was revised in January 2018, resulting in all variants of biscuits falling under the higher 18% tax bracket. This move triggered a spike in retail unit prices...

Sales of sweet biscuits, snack bars and fruit snacks are accounted for almost entirely by sweet biscuits. The affordability of plain biscuits, the most popular type of sweet biscuits, is the main reason for high sales in the category and this is ...

With the ongoing influence of the health and wellness trend consumers in Austria continued to focus on healthier lifestyles in 2018. Showing more interest in the food they consume, an increasing number of Austrians are becoming aware of the negative ...

Unlike most Western markets, the healthy living trend has only recently started to make itself manifest in the Greek sweet biscuits, snack bars and fruit snacks category, where indulgence has traditionally been the driver behind consumption. The ...

Two main factors are expected to impact the future performance of sweet biscuits, snack bars and fruit snacks. The first one is the health and wellness trend, which will remain prevalent in most packaged food categories. Indeed, the demand for ...