Sweet Biscuits, Snack Bars and Fruit Snacks

In 2024, sweet biscuits, snack bars and fruit snacks in China is expected to maintain the trend from the previous year and witness steady minimal growth in retail current value terms. This is mainly due to the overall economic slowdown in China, and…

Ferrero records growth in sales across all snacks categories globally in 2023 and continues to expand its portfolio with regular acquisitions across all categories. Seasonal confectionery remains an important part of the company’s core activity with…

Sweet biscuits, snacks bars and fruit snacks recorded solid growth in value terms in 2023. Sweet biscuits continued to generate the lion’s share of value and volume sales during the year. Overall, the increase in levels of mobility after the period…

Traditionally, sweet biscuits are generally consumed in India with tea and coffee or as an impulse indulgence. With increasingly health-conscious consumers in the country, there is greater scrutiny over the levels of sugar present in sweet biscuits.…

The Hershey Co remains one of leading confectionery players with number one brands in categories like countlines, seasonal chocolate and power mints. The company is looking to continue its expansion into savoury snacks, seen recently in the…

As the global leader in chocolate confectionery, gum and fruit and nut bars, Mars Inc is one of the world’s most prominent snacks players. Having overcome the setbacks seen during the pandemic, such as a severe hit to impulse/on-the-go purchases,…

Kellogg Co is ranked eighth in the snacks industry, with a strong presence in savoury snacks and in key markets such as the US. The company has maintained its position in the global arena by expanding its production facilities and presence in…

In 2023, sweet biscuits is set to maintain retail volume and current value growth despite budget limitations resulting from high inflation. Consumers perceive these as a convenient snack that is easily available, and they are also affordable compared…

In the second half of 2022, there was a recovery for sweet biscuits, snack bars, and fruit snacks, as local consumers began to resume their social life. With COVID-19 restrictions easing and vaccination rates increasing in the second half of the…

During the latter half of the review period, sweet biscuits, along with other household staples. were affected by inflationary pressures. This was partly due to the impact of rising energy costs, which made the production of food more expensive.…

In 2023, sweet biscuits, snack bars and fruit snacks all started to rebound from the double-digit declines recorded in retail volume sales in 2022. During the Coronavirus (COVID-19) pandemic, fruit snacks, snack bars and sweet biscuits posted only…

Sweet biscuits, snack bars and fruit snacks saw strong double-digit current value growth in 2023, supported by stable consumer demand and rising unit prices. Inflation remains high fuelling much of the current value growth. Rising consumer demand for…

Sweet biscuits, snack bars and fruit snacks achieved a better performance in retail volume terms in 2023, despite the ongoing issue of inflation. Consumers are opting for healthier options such as fruit snacks and snack bars, as well as more…

While volume sales of sweet biscuits declined in 2022, inflationary pressures gave private label a jump in share in 2022; trends which are set to be maintained in 2023. Although more consumers have moved to shopping in discounters, some have moved to…

Sweet biscuits, snack bars and fruit snacks is a relatively well-established category in Ireland. Rising inflation is a key contributor to value growth in 2023, although volume sales have been pushed into decline. Sweet biscuits is the best…

Sweet biscuits is the only category within sweet biscuits, snack bars and fruit snacks with notable sales. Plain biscuits are the most popular, followed by cookies, filled biscuits, chocolate coated biscuits, and wafers. Despite rising prices, retail…

Sweet biscuits, snack bars and fruit snacks is set to post positive current retail value growth in 2023, thanks to the popularity of convenient snacking options, either at home or on-the-go. This is also being further boosted by the return to…

Challenges caused by a lack of raw ingredients have affected sweet biscuits in particular – with sweet biscuits being the most significant subcategory in sweet biscuits, snack bars, and fruit snacks. The lack of cereals coming from Ukraine, which was…

In 2023, the market for sweet biscuits, snack bars and fruit snacks in Nigeria is witnessing moderate downturn in volume sales, continuing the significant decline that began in 2022. This trend was largely driven by enduring inflationary conditions -…

In 2022, and continuing into 2023, inflation was fuelled by increases in the costs of food and energy, particularly exacerbated by the Russian invasion of Ukraine. Therefore, although consumers have still been open to purchasing indulgence products,…

In 2022, sweet biscuits recorded positive volume growth after two years of registering declining sales, with positive growth also expected in 2023. The good performances in 2022 and 2023 are, in part, explained by a better supply after the production…

National Brands is set to continue to lead sweet biscuits in retail value terms in 2023, despite strong competition from private label lines and rising unit prices in South Africa. During 2023 unit prices are set to increase by double digits, driven…

Sweet biscuits, snack bars and fruit snacks in Germany continues to face strong price increases in 2023, following a significant rise the previous year, primarily driven by the soaring cost of ingredients. Key components such as grain, sugar, nuts,…

In 2022, the domestic player Société l'Appetissante SARL, added a new Choco Tom wafer to its sweet biscuits portfolio in Tunisia. Choco Tom is already a popular product in Tunisia and is also one of oldest sweet filled biscuits available. However,…

Sweet biscuits, snack bars and fruits snacks is one of the best-performing categories within local snacks in 2023. Stronger demand is being driven by the reopening of schools and local consumers resuming their normal lives now that restrictions in…

Sweet biscuits are the most popular type of snack in Morocco and as such, continued to see healthy volume growth in 2023, despite the economic downturn. This was supported by the trend towards away-from-home consumption, following the return to…

With high inflation continuing to place upward pressure on unit prices and erode purchasing power among Cameroonians, consumption of sweet biscuits has remained subdued in 2023, hence overall retail volume sales growth looks set to be unchanged in…

Overall, retail volume sales of sweet biscuits, snack bars and fruit snacks did not suffer from the greater return to normality in 2022, after having grown substantially in 2020 and 2021 during home seclusion as a result of the pandemic. Sales…

The growth of sweet biscuits in 2023 is driven by increased snacking habits among consumers in their homes. This trend is due to high inflation, discouraging people from going out for entertainment, focusing on home experiences instead. Furthermore,…

The trend towards consuming snacks at home is continuing post-pandemic, with sweet biscuits benefitting more than savoury crackers and potato chips. Taiwanese consumers have developed a stronger craving for sweetness and find comfort in sweet snacks,…

The current value sales of sweet biscuits in 2023 are driven by rising unit prices, while overall volume sales experience a decline as consumers reduce their spending. However, snack bars have seen an increase in volume sales, fuelled by the growing…

Sweet biscuits, snacks bars and fruit snacks is expected to be the strongest performing snack in 2023, with healthy constant value growth, as well as modest volume growth. That being said, inflation is expected to still be an issue, though its growth…

In 2023, the landscape is seeing high demand, benefiting from its alignment with the growing health and wellness trend, while some brands continue to provide affordable snack options. This has become increasingly important for consumers in 2023, as…

The sweet biscuits, snack bars, and fruit snacks category in Poland witnessed a trend of innovations and novel flavours that helped to maintain sales volume towards the end of the review period. Brands such as Dobry Squad, San, and Baron introduced…

While current retail value sales see a boost in 2023, due to rising price points, current retail volume sales are set to struggle, recording a modest decline. Much of this decline results from resuming cross-border trade with Sweden, while the health…

The sweet biscuits, snacks bars and fruit bars category is showing slower growth in 2023, following a relatively strong performance during the pandemic years. While other areas on the snacks landscape saw a decline in sales during the pandemic,…

Sweet biscuits, snack bars, and fruit snacks, as a product area, experienced varying impacts during the COVID-19 pandemic. Snack bars and protein/energy bars suffered from declining sales as people stayed home instead of going to the gym. However, in…

Sweet biscuits, snack bars and fruit snacks saw continued growth in retail volume terms in 2023, supported by the trend towards busier, active lifestyles and on-the-go consumption. To this end, manufacturers paid greater attention to the packaging of…

In Pakistan, biscuits are commonly consumed at tea time with plain biscuits one of the most popular options. Indeed, tea with biscuits is a cherished tradition for many consumers. During this tea time ritual, biscuits are often seen as a luxurious…

While sweet biscuits, snacks bar and fruit snacks are expected to register a double-digit increase in current value sales, volume sales are expected to fall. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric…

The sweet biscuits category is showing a healthy increase in sales in 2023. Kazakhstan is a country where there are many children in families, and partly as a result, historically, the population has consumed a lot of sweets. However, as…

The health and wellness trend continued to exert a strong influence on the category in 2022, with protein/energy bars posting the fastest growth in volume terms. Local consumers are increasingly interested in increasing their protein intake, which is…

In 2023, sweet biscuits, snack bars and fruit snacks continued to be impacted by temporary shortages of grain and other agricultural commodities, due to the ongoing war in Ukraine. Sweet biscuits and cereal bars suffered the most from these…

Though retail volume growth is slowing for snack bars overall in 2023, snack bars have steadily gained favour among consumers in Greece, marking a rising trend towards healthy and convenient, on-the-go food options. Oat-based bars, in particular,…

The economic uncertainty in the wake of the COVID-19 pandemic and the Russian invasion of Ukraine in 2022 has made more Croatians price-sensitive. Nonetheless, added-value health and wellness trends sustain sufficient value growth and an increased…

While the contraction will be less severe than in 2022, sweet biscuits, snack bars and fruit snacks is poised to record a negative result in overall retail volume sales terms for a second consecutive year in 2023. This is mainly because Bulgarians…

Despite robust growth in volume sales of sweet biscuits, snack bars, and fruit snacks in 2022, the growth is expected to weaken in the current year. The strong demand for traditional filled biscuits known as "alfajores" was driven by children…

Overall, sweet biscuits, snack bars and fruit snacks is seeing flat growth in retail volume terms in 2023, but the performances of the different categories are polarised. For instance, dried fruit continues to see healthy growth in 2023, albeit…

Sweet biscuits is an important category among Peruvians, with such products much appreciated and regularly consumed. Sales registered significant growth in 2022 with a similar performance expected in 2023, which will enable the category to exceed…

Manufacturers of sweet biscuits, snack bars, and fruit snacks faced significant challenges in cost control during the 2022 and the first months of 2023. The ongoing war in Ukraine resulted in shortages of key raw materials like grain, oil, and sugar,…