Consumer Appliances

Refrigeration appliances underwent a significant transition in Germany in 2023. Historically, German consumers, renowned for their prudence and judicious spending habits, had been favouring longevity over frequent replacements. This trend became even…

The deep penetration and essential character of fridge freezers and fridges sustained a relatively stable level of demand and meant that these products exhibited a slower rate of volume decline than other consumer appliances at the end of the review…

There was a further contraction in retail volume sales in 2023, following the spike at the height of the COVID-19 pandemic. The volume decrease reflects the weak demand for refrigeration appliances and the length of replacement cycles. Refrigeration…

Demand for refrigeration appliances was at a low in 2023, recording a retail volume decline for the third consecutive year. Sales were high during COVID-19, with consumers purchasing refrigeration appliances in line with heightened time spent in the…

Rising urbanisation and out-of-home lifestyles support growth in personal care appliances, along with a greater number of people in workplaces. Indeed, consumers have been paying more attention to their grooming since the end of the pandemic…

Personal care appliances is expected to see a marginal overall decline in retail volume terms in 2023. Body shavers, electric facial cleansers, and hair care appliances are all anticipated to experience sales declines in 2023. Body shavers intended…

Personal care appliances registered a decline in retail volume sales in 2023, as consumers remained cautious of their spending, focusing on essentials during economic uncertainty. Body shavers, electric facial cleaners, and hair care appliances all…

Retail volume sales of personal care appliances fell in the Swedish market in 2023. This decrease was reflective of a broader shift in household spending priorities. During the COVID-19 crisis, household spending focused on the home. However, as the…

Hair care appliances continued to see healthy growth in retail volume terms in 2023, continuing the pattern seen in the previous two years. Sales were mainly boosted by the strong demand for hair dryers and hair styling appliances. Hair care…

Personal care appliances witnessed declining volume sales in 2023, following a boom period during the pandemic, when products such as beard and hair trimmers and feminine depilation gained popularity. Consumers remain under financial strain in 2023,…

A decline in retail volume sales was noted in 2023, reflecting the consumer shift in household spending priorities. Following COVID-19, many consumers shifted from spending on goods to services and experiences, including travelling and consumer…

Personal care appliances are more widely available than most other consumer appliances. These products can be purchased in store and online, through independent and chained retailers, while some products like hair care appliances are also available…

Value growth in hair care appliances was driven by air styling brushes in 2023, a relatively new category in Greece, posting a strong increase in growth. The value increase also benefited from the entry of Dyson products, which have a retail price…

In 2023, personal care appliances in Germany showcased a pronounced focus on hair care innovations. Influenced heavily by evolving social media beauty standards and a surge in DIY hair care content, German consumers showed an increased interest in…

Even though certain categories saw a lockdown related boost and thus are now seeing aligning slumps, the return to out-of-home lifestyles and renewed social interactions is ultimately stimulating demand for personal care appliances. Indeed, consumers…

Personal care appliances saw a decline in retail volume sales in 2023, as consumer purchasing power remained constrained. Danish households have shifted spending priorities towards more essential everyday goods. Nevertheless, inflation subsided…

Demand for personal care appliances declined for the second year in a row in Austria in 2023. High inflation remained, and the cost of living rose sharply due to the energy crisis triggered by Russia's invasion of Ukraine. As such, the landscape was…

Sales in microwaves continue on a declining volume trend, as such appliances are not seen as necessities and carry a negative image of being an unhealthy method of cooking. Overall, while the convenience microwaves offer is undeniable, most Turkish…

An overall decline is expected in volume sales of microwaves in 2023. This is the result of expected declines for both built-in and freestanding microwaves. Of the two, built-in microwaves is set to see the stronger volume decline in 2023, given that…

Microwaves declined in retail volume sales in 2023, with inflationary pressure leading consumers to be unwilling to spend on appliances. Microwaves was also particularly affected by the boost in sales during the pandemic years, with more consumers…