Market research on the consumer appliances industry. Standardised...
Market research on the consumer appliances industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
After a strong period of growth, home laundry appliances are registering decline in volume terms, largely due to maturity and the high level of household penetration of automatic washing machines. The high levels of investments made in home laundry…
Large cooking appliances registered a second consecutive year of volume decline in 2023, following a period of consistent growth stimulated by home construction and kitchen refurbishments. Families are facing tougher economic constraints due to…
Household penetration of microwaves is already high in Portugal, with many consumers investing in this appliance during the COVID-19 years pandemic. Following the strong volume growth seen during the pandemic years, volume sales declined in 2022 and…
Personal care appliances witnessed declining volume sales in 2023, following a boom period during the pandemic, when products such as beard and hair trimmers and feminine depilation gained popularity. Consumers remain under financial strain in 2023,…
Refrigeration appliances registered a stronger volume decline in 2023, compared to the previous years, as consumer confidence remained suppressed. Portugal’s high rate of inflation has resulted in further retail price growth, alongside the…