Consumer Appliances

Whirlpool Corp is a top 10 manufacturer of consumer appliances globally, and its strength lies in major appliances in the North American market. The firm lost market share due to challenges meeting the COVID-19-induced surge in demand and has…

iRobot has benefited from the growth of robotic vacuum cleaners and the proliferation of the category during the pandemic, and continues to lead globally. However, an increasing number of low- and mid-tier products threaten iRobot’s share. iRobot…

Following significant growth in small appliance sales, driven by home seclusion during the pandemic, major appliance players are looking to capitalise on consumer demand by entering or re-entering the small appliance market. Small appliances that…

Haier Group is a world leader in consumer appliances. It realised strong growth over the past years despite the pandemic-related adversities with a multi-brand, connectivity-focused strategy. It has the potential of not only penetrating more markets…

Companies face numerous challenges in 2023 after recent record-breaking sales. They include weakened demand, high interest rates on debts, and tighter consumer credit conditions. Elevated inventory levels are also of concern.

Arçelik AS is global consumer appliances manufacturer, originating in Turkey. With 12 brands, 30 production facilities and 82 subsidiaries, the company is present in almost all continents. The strongest segment for the company is major appliances in…

Sustainability is increasingly being viewed as a competitive advantage rather than a cost. Companies are increasingly marketing themselves and their products as sustainable. In this briefing, we will talk about the importance of environmental…

Inflationary pressures have been present in the appliances industry since late 2020. Production capacity challenges include labour shortages, persistent semiconductor shortages and elevated commodity prices. In 2022, inflationary pressures will come…

Hisense Group has maintained sales since the pandemic's peak due to pent-up demand for big appliances. Even though inflation is rising very quickly, the company will keep making appliances for consumers at reasonable prices, as there is significant…

Samsung continues to record strong sales growth in recent years, as the pandemic drove consumer focus shifts towards the home. The company has increased investment in product innovation, while its customer-focused strategy is centred around…

Panasonic is a clear leader in Japan. However, its presence overseas is limited compared to other appliance giants. Panasonic is one of the leading players in Southeast Asia in multiple categories such as Split Air Conditioners and Hair Care…

The shift to e-commerce continues in consumer appliances. E-commerce platforms see appliances as a growth opportunity, while consumers like the convenience. However, physical retailers are fighting back by providing on-the-spot services and a…

The report covers the five major consumer appliance categories, and considers the current state of the market, demand drivers and forecast to 2025. It examines the five key trends shaping major consumer appliances: Sustainability, new business…

Sales of consumer appliances are projected to recover in 2021, after consumer sentiment was badly affected by the pandemic. In 2021, sales of both major and small appliances are expected to exceed those in 2019.

The small appliances market was less impacted by the Coronavirus pandemic compared to major appliances. It registered a decrease of 1.9% compared to 6.5% for the latter. A major driver was consumers buying small appliances to help with daily…

2020 was a volatile year for the consumer appliances industry. In March 2020, most companies were focused on cost cutting, not knowing that demand would increase exponentially in Q3 and Q4. Demand in 2021 is expected to remain robust, boosted by…

2020 was a volatile year for the consumer appliances industry. In March 2020, most companies were focused on cost cutting, not knowing that demand would increase exponentially in Q3 and Q4. Our research in 2020 was not able to fully capture this…

As the consumer appliances industry struggles with supply chain disruption and lower consumer demand due to the economic impact of COVID-19, opportunities exist in 2020 and beyond in products that speak to heightened hygiene concerns and at-home…

As sales in consumer appliances and electronics moderate, brands must differentiate by delivering on key trends in the highly consolidated industries. Sustainability and connectivity remain key areas of investment, and wellness has emerged as a key…

In 2023, small appliances saw growth, as consumers replaced their small appliances purchased during the pandemic, especially as many continue to adopt hybrid or remote working. The industry has strong growth prospects over the forecast period, with…

Western Europe saw a clear spike in sales of small appliances in 2020, when Coronavirus (COVID-19) hit the region, as consumers were cooking and eating more at home, and looking for products that helped make this easier for them. Further growth was…

Growth in major appliances went into reverse in Eastern Europe in 2020 due to the impact of Coronavirus (COVID-19) and the measures taken to try and control its spread. In addition, consumers were increasingly looking for cheaper or economy products…

China’s struggles with the Omicron variant across much of the year meant that sales of major appliances declined in 2022, resulting in slightly negative growth for the Asia Pacific region as a whole, given the size of this country’s market. However,…

Sales of major appliances slipped into decline across Western Europe in 2022, after most countries had been seeing growth during the pandemic, often in both 2020 and 2021. Consumers returning to more out-of-home activities as societies were fully…

After falling for two years, Asia Pacific sales of small appliances recorded positive, albeit very modest, growth in 2022, with the dynamic Indian market helping to offset the continued declines being seen in China and Japan. Stronger growth rates…

As sales to traditionally targeted consumer segments have started to plateau, brands need to find growth elsewhere. According to Euromonitor International’s briefing “The Next Billion Consumers”, the elderly segment is an underserved category with…

The major appliances market saw a challenging 2023 in volume terms as consumers continued to scale back. However, industry innovations kept many interested, keeping healthy value sales. Innovations in AI, advances in interoperability between…

Sales of consumer appliances through retail e-commerce continue to grow, despite the relaxation of pandemic-related restrictions and the re-opening of physical stores. Consumers increasingly favour shopping online, as retailers continue to offer more…

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

Industry stakeholders are increasingly debating between sustainability and technology leadership strategies in the appliances market. As margins continue to shrink, leadership in either category is critical to maintain continued competitiveness. In…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

The Chinese vacuum cleaner market is the most competitive and innovative. Brands are known to launch two new models a year, trying to out-innovate each other. These brands are now at the leading edge of technological innovation in self-cleaning wet…

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies…

Connected appliance volumes posted a 42% CAGR over 2015-2019. Connected security, an integral part of connected homes, has gained growing interest due to its technical benefits. This report examines the opportunity of connected security, as well as…

In a world that now seems more about disruption than stability, it is always better to be the disruptor than the disrupted - and that means pushing horizons outwards. Strategy needs to be built as part of a wider consumer system rather than at…

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…

Mixing-in-the-Moment (MITM) is a smart technology disruption of traditional value chains surrounding consumable additives (like detergents, fragrances, drinks, cosmetics and other fluids).This is proving to be a consistent and predictable disruption,…