Market research on the home and garden industry. Standardised and...
Market research on the home and garden industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
The pandemic forced people to stay indoors for significant periods in 2020 and 2021, leading to gardening becoming a more popular pastime. As well as being an enjoyable pastime, gardening also provided an opportunity for consumers to connect with…
Gardening was the most dynamic product area in Thailand 2023, with most categories exceeding overall market growth in current value terms. Many people took up gardening during the COVID-19 crisis, when outdoor spaces became something of a sanctuary…
Taiwan faces a shortage of outdoor space in urban areas, due to high population density, limited land availability and the predominance of apartments. This means that many consumers turn to indoor plants as a way of bringing greenery to their homes.…
Gardening became a popular hobby in South Korea during the pandemic, as consumers sought to be close to nature. All gardening categories grew in current value terms in 2022 compared to the previous year, and saw demand in both current terms and at…
In 2023, gardening in Singapore sustained solid current value growth, albeit slightly lower than seen the previous year, as people remained cautious due to inflationary pressures. Despite this, sustained growth was observed due to the emergence of…