Market research on the home and garden industry. Standardised and...
Market research on the home and garden industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
Gardening in China experienced another remarkable surge in sales in current value terms in 2023, primarily driven by the significant rise in urbanisation, and scarcity of green spaces, which led consumers to seek a connection to nature, and thereby…
Value sales of garden care in Hong Kong continued to grow in 2023 due to a combination of factors. Increased urbanisation and housing development in Hong Kong have led to a greater need for green spaces and gardens, driving demand for garden care.…
The growing interest in gardening in India can be attributed to several factors, including the lack of green spaces in urban areas, a desire to connect with nature, and the therapeutic benefits of gardening. Gardening is seen to create a peaceful and…
The 'grow your own food' culture grew significantly in popularity in Indonesia during the peak years of the COVID-19 pandemic as huge numbers of local people sought new ways to become more self-sufficient and reduce their reliance on the commercial…
Gardening became a favourite pastime amongst many consumers during the pandemic, as people were confined to their homes, with few outside entertainment options available. In 2022, gardening saw declines in sales compared with the previous year in…
Retail sales of gardening were much higher in 2022 compared to pre-pandemic levels, driven by the increased interest among Malaysians to improve the liveability of their homes and interact with nature amidst hectic urban lifestyles. However, growth…
Gardening as an active practice or a hobby was not a particularly popular trend in Singapore prior to the emergence of the pandemic. This was because Singapore has limited space, featuring high-rise buildings without gardens or balconies, which made…
Gardening became a popular hobby in South Korea during the pandemic, as consumers sought to be close to nature. All gardening categories grew in current value terms in 2022 compared to the previous year, and saw demand in both current terms and at…
Taiwan faces a shortage of outdoor space in urban areas, due to high population density, limited land availability and the predominance of apartments. This means that many consumers turn to indoor plants as a way of bringing greenery to their homes.…
Gardening was the most dynamic area of home and garden in 2022 with most categories seeing double-digit growth in current value terms. During the pandemic a growing number of consumers started to show an interest in gardening as restrictions meant…
The pandemic forced people to stay indoors for significant periods in 2020 and 2021, leading to gardening becoming a more popular pastime. As well as being an enjoyable pastime, gardening also provided an opportunity for consumers to connect with…