Market research on the home and garden industry. Standardised and...
Market research on the home and garden industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
The growing interest in gardening in India can be attributed to several factors, including the lack of green spaces in urban areas, a desire to connect with nature, and the therapeutic benefits of gardening. Gardening is seen to create a peaceful and…
Taiwan faces a shortage of outdoor space in urban areas, due to high population density, limited land availability and the predominance of apartments. This means that many consumers turn to indoor plants as a way of bringing greenery to their homes.…
Gardening became a favourite pastime amongst many consumers during the pandemic, as people were confined to their homes, with few outside entertainment options available. In 2022, gardening saw declines in sales compared with the previous year in…
Gardening became a popular hobby in South Korea during the pandemic, as consumers sought to be close to nature. All gardening categories grew in current value terms in 2022 compared to the previous year, and saw demand in both current terms and at…
The pandemic forced people to stay indoors for significant periods in 2020 and 2021, leading to gardening becoming a more popular pastime. As well as being an enjoyable pastime, gardening also provided an opportunity for consumers to connect with…
Retail sales of gardening were much higher in 2022 compared to pre-pandemic levels, driven by the increased interest among Malaysians to improve the liveability of their homes and interact with nature amidst hectic urban lifestyles. However, growth…
Gardening in China experienced another remarkable surge in sales in current value terms in 2023, primarily driven by the significant rise in urbanisation, and scarcity of green spaces, which led consumers to seek a connection to nature, and thereby…
Value sales of garden care in Hong Kong continued to grow in 2023 due to a combination of factors. Increased urbanisation and housing development in Hong Kong have led to a greater need for green spaces and gardens, driving demand for garden care.…
Gardening in Indonesia saw healthy sales in 2023, boosted by the rise of urbanisation wellbeing trends. For example, consumers living in smaller apartments display a desire to keep indoor plants for both aesthetic and health and wellbeing reasons…
In 2023, gardening in Singapore sustained solid current value growth, albeit slightly lower than seen the previous year, as people remained cautious due to inflationary pressures. Despite this, sustained growth was observed due to the emergence of…
Gardening was the most dynamic product area in Thailand 2023, with most categories exceeding overall market growth in current value terms. Many people took up gardening during the COVID-19 crisis, when outdoor spaces became something of a sanctuary…