Market research on the home and garden industry. Standardised and...
Market research on the home and garden industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
Gardening was the most dynamic area of home and garden in 2022 with most categories seeing double-digit growth in current value terms. During the pandemic a growing number of consumers started to show an interest in gardening as restrictions meant…
Retail sales of gardening were much higher in 2022 compared to pre-pandemic levels, driven by the increased interest among Malaysians to improve the liveability of their homes and interact with nature amidst hectic urban lifestyles. However, growth…
The 'grow your own food' culture grew significantly in popularity in Indonesia during the peak years of the COVID-19 pandemic as huge numbers of local people sought new ways to become more self-sufficient and reduce their reliance on the commercial…
The pandemic forced people to stay indoors for significant periods in 2020 and 2021, leading to gardening becoming a more popular pastime. As well as being an enjoyable pastime, gardening also provided an opportunity for consumers to connect with…
Gardening became a popular hobby in South Korea during the pandemic, as consumers sought to be close to nature. All gardening categories grew in current value terms in 2022 compared to the previous year, and saw demand in both current terms and at…