Market research on the home and garden industry. Standardised and...
Market research on the home and garden industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
In 2023, indoor plants experienced a surge in popularity in France, driven by the urban residents' growing desire to connect with nature within their homes. The trend towards indoor gardening is fuelled by the perceived health benefits plants offer,…
In 2023, gardening in Germany witnessed declining current value sales, with high inflation and a decline in GDP growth discouraging consumers from making discretionary purchases. Product categories with longer replacement cycles, such as gardening…
Despite seeing decline in 2022, the gardening category continued to register a significantly higher level of value sales than before the onset of the COVID-19 crisis. The pandemic brought a marked rise in demand for gardening products as consumers…
Gardening in Spain continued to record strong growth in 2022, in similar levels to the previous year. Part of this growth trend was fuelled by rising prices, supporting elevated current value sales as inflation levels remained high in the country.…
Current value sales of gardening in Sweden experienced a marginal decline in 2022, following a boom in demand during the pandemic, when there was a keen interest in taking up gardening as a relaxing activity. This resulted in a significant…