Global Surveys

Our consumer insights team delivers powerful insights to help you better understand current consumer preferences, identify emerging trends and pinpoint marketing and product development opportunities in markets around the world.
Euromonitor International uses surveys to uncover the voice of consumers, professionals and experts

Annual Consumer Tracking Surveys

We survey global consumers to explore trends in behaviour, attitudes and motivations.

Lifestyles Survey Icon

Lifestyles Survey

Topics Covered
Eating and drinking Healthy and ethical living House and home Leisure
Shopping Spending and saving Technology
Beauty Survey Icon

Beauty Survey

Topics Covered
Hair Care Skin Care Colour Cosmetics
Themes in each category
Beauty routines Usage Path to purchase Brands
Nicotine Survey Icon

Nicotine Survey

Topics Covered
Usage of nicotine and tobacco products Anticipated changes to products currently consumed
Perceptions of nicotine Opinions on restrictions and taxation for nicotine and tobacco products
Health and Nutrition Survey Icon

Health and Nutrition Survey

Topics Covered
Health behaviours and attitudes Diet and nutrition
Health concerns and goals Treatment and prevention approaches
Custom Consumer Insights Icon

Custom Consumer Insights

We offer custom surveys and other consumer research methodologies as part of wider consulting projects.

Categories Covered
Dependent on project
Survey Respondents
General consumers Consumer segments or interest groups Businesses or experts
Survey Details
Dependent on project
Voice of the Industry Icon

Voice of the Industry

We survey industry professionals on trends and innovations within their category.

Categories Covered
Alcoholic Drinks Beauty and Personal Care Consumer Foodservice Consumer Health Digital Consumer Luxury Goods
Non-Alcoholic Drinks Packaged and Fresh Food Retailing Sustainability Travel and Tourism
Survey Details
Annual survey per industry
Identify questions
Develop & Translate

Industry and consumer specialists and the Survey team pinpoint questions about existing and emerging trends in consumer life

Refining questions and translate to respondents' native languages

Survey & Validate

Field survey and validate responses

Examine responses to identify consumer attitudes, behaviors, and trends

Report & Database

Industry and consumer specialists and the Survey team contextualise findings within industries, geographic regions, demographic segments & consumer types

About Our Methodology

Euromonitor International's survey team designs our surveys in-house, with input from our research experts and our clients.

Our local research analysts translate the survey into local languages and review it for accuracy and dialect nuances.

Euromonitor International partners with trusted panel providers to recruit potential survey-takers. All survey respondents are screened and quotas are put in place to make sure the sample matches each markets' general population distribution in terms of age and gender. Collected data is then further validated through quality checks before being analysed.

We analyse our survey data alongside market research from our syndicated industry, consumer and economic Passport offerings to provide a clear view what is happening with consumers across major markets and industries.