Market research on the snacks industry. Standardised and cross-co...
Market research on the snacks industry. Standardised and cross-comparable statistics including total market sizes, market share and brand performance, distribution and industry trends. Insight and data cover chocolate and sugar confectionery, gum, s...
During the pandemic, gum, as a product area, experienced added challenges. With reduced social interactions, increased remote work, and home schooling, mouth fresheners became less relevant to consumers. Unfortunately, even after the pandemic…
Gum in Finland is dominated by free-from-sugar gum offerings, specifically, gum created with the sweetener xylitol, which has been available in Finland since the 1970s when the leading brand, Jenkki, introduced the innovation to the landscape.…
The health and wellness trend continues to grow in Denmark. Danish consumers are increasingly concerned about sticking to a healthy lifestyle and are looking for healthy snack options. Within the gum category, manufacturers are trying to meet the…
The gum category suffered a significant setback due to the COVID-19 health crisis in 2020, particularly as it heavily relies on impulse purchasing. Many consumers opted for online shopping amidst pandemic-induced lockdowns, which led to a steep…
Following two consecutive years of sales decline, gum showed the first signs of recovery from the impact of COVID-19 in 2022. With local consumers gradually returning to their pre-pandemic habits and spending greater time outside of the home, gum…