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Health and Wellness

Our Passport Health and Wellness database helps redirect assumptions and uncover new opportunities with global insights on category trends in 54 countries worldwide.

With intuitive navigation to statistics and analysis on the industry, Passport Health and Wellness helps move your business forward with a stronger strategic direction.


  • Align corporate strategy to the outlook and growth potential of the market
  • Benchmark and track competitors
  • Inform marketing, brand, product and sales functions
  • Analyse gaps in the health and wellness market and explore market structures
  • Examine distribution trends to maximise channel revenue
  • Inform procurement, logistics and shopper profiling functions
  • Explore the full range of potential manufacturer clients
  • Follow key consumer trends, opportunities and threats
  • Inform value chain strategy across ingredients, packaging and retailing functions


  • 15 years of comparable data
  • 10 years of historic data and 5 year forecasts
  • Retail value and volume sales
  • Company data by global brand owner and national subsidiary
  • Brand data by global brand name and local brand name
  • Pricing and new category breakdowns and datasets
  • Key functional ingredients by type breakdown for 13 categories
  • Quadruple hierarchy: Health and Wellness products by type, category,  prime positioning and key functional ingredient 


  • Dashboards deliver a visual representation of category, company and channel performance to reveal future opportunities and threats 
  • Global reports on the latest market trends, new product activity and emerging growth sectors examine the market from a global and regional perspective
  • Country reports analyse key trends and developments in 80 national markets for all product categories, competitors and channels 
  • Company profiles evaluate the market position and financial performance of the leading national and international players

See our full health and wellness category and country coverage