Home and Garden

Gardening became a popular hobby in South Korea during the pandemic, as consumers sought to be close to nature. All gardening categories grew in current value terms in 2022 compared to the previous year, and saw demand in both current terms and at…

Gardening became a favourite pastime amongst many consumers during the pandemic, as people were confined to their homes, with few outside entertainment options available. In 2022, gardening saw declines in sales compared with the previous year in…

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…

Homeware products failed to see any visible growth in constant value terms in 2022, despite the continuation off the home cooking trend. This was in sharp contrast to 2021, when COVID-19 restrictions required people to spend longer periods of time at…

Home improvement was characterised by a growing demand for more sustainable, low-maintenance options in 2023. Of particular note was the ongoing decline in sales of carpets (in constant value terms), thanks to a growing consumer awareness of the…

Retail sales of home furnishings in Taiwan experienced a modest decline in constant value terms in 2022, in contrast to the more buoyant performance of the previous year. While the country’s inflation rate was relatively low compared to other markets…

Home and garden in Taiwan experienced static growth in constant value terms in 2022, in contrast to the more buoyant performance of the previous year. While the country’s inflation rate was relatively low compared to other markets in the Asia Pacific…

Taiwan faces a shortage of outdoor space in urban areas, due to high population density, limited land availability and the predominance of apartments. This means that many consumers turn to indoor plants as a way of bringing greenery to their homes.…

In 2022, current value sales of cutlery continued to rise in China. Firstly, as many restaurants closed as a result of pandemic restrictions or could only accommodate a limited number of patrons, consumers cooked and ate more frequently at home. As a…

As many local consumers spent a prolonged amount of time in their homes during the pandemic, including 2022, it created greater demand for products that could create a comfortable and cosy environment. Carpets provide a soft and warm surface to walk…