Home and Garden

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

During the pandemic, the Ministry of Agriculture and Rural Affairs encouraged local citizens to grow their own vegetables at home to ensure food security. The notice encouraged them to make use of their balconies, rooftops, and other available spaces…

The pandemic drove up interest in gardening in Hong Kong, as local consumers were forced to spend greater time at home. Early 2022 saw further lockdowns in the city, which prevented consumers from venturing outside of their homes, and therefore their…

The growing interest in gardening in India can be attributed to several factors, including the lack of green spaces in urban areas, a desire to connect with nature, and the therapeutic benefits of gardening. Gardening is seen to create a peaceful and…

The 'grow your own food' culture grew significantly in popularity in Indonesia during the peak years of the COVID-19 pandemic as huge numbers of local people sought new ways to become more self-sufficient and reduce their reliance on the commercial…

Gardening became a favourite pastime amongst many consumers during the pandemic, as people were confined to their homes, with few outside entertainment options available. In 2022, gardening saw declines in sales compared with the previous year in…

Retail sales of gardening were much higher in 2022 compared to pre-pandemic levels, driven by the increased interest among Malaysians to improve the liveability of their homes and interact with nature amidst hectic urban lifestyles. However, growth…

Gardening as an active practice or a hobby was not a particularly popular trend in Singapore prior to the emergence of the pandemic. This was because Singapore has limited space, featuring high-rise buildings without gardens or balconies, which made…

Gardening became a popular hobby in South Korea during the pandemic, as consumers sought to be close to nature. All gardening categories grew in current value terms in 2022 compared to the previous year, and saw demand in both current terms and at…