Home and Garden

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

During the pandemic, the Ministry of Agriculture and Rural Affairs encouraged local citizens to grow their own vegetables at home to ensure food security. The notice encouraged them to make use of their balconies, rooftops, and other available spaces…

The pandemic drove up interest in gardening in Hong Kong, as local consumers were forced to spend greater time at home. Early 2022 saw further lockdowns in the city, which prevented consumers from venturing outside of their homes, and therefore their…

The growing interest in gardening in India can be attributed to several factors, including the lack of green spaces in urban areas, a desire to connect with nature, and the therapeutic benefits of gardening. Gardening is seen to create a peaceful and…