Market research on the home and garden industry. Standardised and...
Market research on the home and garden industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…
In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…
In 2023, indoor plants experienced a surge in popularity in France, driven by the urban residents' growing desire to connect with nature within their homes. The trend towards indoor gardening is fuelled by the perceived health benefits plants offer,…
In 2023, gardening in Germany witnessed declining current value sales, with high inflation and a decline in GDP growth discouraging consumers from making discretionary purchases. Product categories with longer replacement cycles, such as gardening…
Despite seeing decline in 2022, the gardening category continued to register a significantly higher level of value sales than before the onset of the COVID-19 crisis. The pandemic brought a marked rise in demand for gardening products as consumers…
Gardening in Spain continued to record strong growth in 2022, in similar levels to the previous year. Part of this growth trend was fuelled by rising prices, supporting elevated current value sales as inflation levels remained high in the country.…
Current value sales of gardening in Sweden experienced a marginal decline in 2022, following a boom in demand during the pandemic, when there was a keen interest in taking up gardening as a relaxing activity. This resulted in a significant…
Gardening power tools have grown in popularity in Switzerland's home and garden industry due to the country's high standard of living, large outdoor spaces, and environmental awareness. Sales witnessed an increase in demand in 2022 compared to…
As most people in the Netherlands live in urban areas, they have limited outdoor space. Urban gardening allows them to grow plants and food in small spaces, such as balconies, rooftops, and community gardens.
Despite continuing headwinds, including erratic weather patterns and economic fluctuations, value sales of gardening in the UK recorded a substantial increase in 2023 following a decline the previous year, prompted by consumers prioritising home…