Home and Garden

Market research on the home and garden industry. Standardised and...

Market research on the home and garden industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.

 
Strategy Briefing

Home Furnishings in Western Europe

Jul 2021

Home furnishings in Western Europe continued to stagnate in 2020. Coronavirus (COVID-19), and the measures taken to control its spread, benefited some categories, such as home office furniture or barbecues, but hit sales of other products like dining…

USD 1,325
Country Report

Home Improvement in France

May 2023

Value sales of cordless drills continued to increase in 2022, albeit with growth stabilising following considerable demand during the pandemic when consumers increasingly invested in renovation projects in their homes. One factor driving the…

USD 1,195
Country Report

Home Improvement in Germany

May 2023

Demand for wooden flooring saw strong growth in Germany in 2022, helped by improvements in the use of sustainable materials and recycling methods. Modern flooring designs and consumers wanting to keep their homes attractive, especially for social…

USD 1,195
Country Report

Home Improvement in Italy

May 2023

Italy was hit hard by the pandemic, and the country experienced one of the longest and strictest lockdowns in Europe. This meant that many people spent extended periods of time at home, which created a strong desire to improve and personalise living…

USD 1,195
Country Report

Home Improvement in Spain

May 2023

The pandemic and subsequent home seclusion in 2020 led to a premiumisation trend within kitchens in Spain. With greater time spent at home, local consumers began to shift away from perceiving kitchens (and consequently, kitchen furniture and other…

USD 1,195
Country Report

Home Improvement in Sweden

May 2023

In 2022, pandemic-related restrictions in Sweden started to ease, which allowed for the greater resumption of renovation projects without interruptions. This positively impacted sales growth of home improvement during the year. This contributed…

USD 1,195
Country Report

Home Improvement in Switzerland

May 2023

The home improvement category witnessed an increase in demand in 2022 in the Swiss home and garden market compared to pre-pandemic levels. With people spending more time at home due to the pandemic, there was renewed interest in home improvement…

USD 1,195
Country Report

Home Improvement in the Netherlands

May 2023

The Netherlands is a country that is generally cold throughout the year. Hence, many Dutch homes have underfloor heating systems, which require specific types of flooring to function effectively. Floor tiles, including marble, granite, and quartzite,…

USD 1,195
Country Report

Home Improvement in the United Kingdom

May 2024

In 2023, the UK housing market was faced with a combination of economic pressures and a desire for personalisation. Homeowners increasingly opted to upgrade their current homes rather than embark on the often-costly endeavour of relocation. A growing…

USD 1,195
Country Report

Home Improvement in Turkey

May 2023

Inflation and price pressures boosted current value sales for home improvement in 2022. However, price rises and the cost-of-living crisis in the country reduced room in consumers’ budgets to undertake home improvement projects. As such, demand in…

USD 1,195
Strategy Briefing

Home Improvement in Western Europe

Jul 2021

Western European home improvement sales saw a clear spike in 2020. Coronavirus (COVID-19), and the measures taken to control its spread, contributed positively to sales in many countries in the region, given consumers were spending more time at home…

USD 1,325
Country Report

Homewares in France

May 2023

Value sales of beverageware declined in 2022 following double-digit growth the previous year, primarily because most local consumers had already purchased such products in 2021 during home seclusion as a result of the pandemic. In addition, in 2022,…

USD 1,195
Country Report

Homewares in Germany

May 2023

After a spike in demand for most homewares categories in 2020, when the pandemic first hit the country, and a dip in sales a year later, 2022 saw sales rise again as consumers stocked up on eating and cooking products. During the pandemic, Germans…

USD 1,195
Country Report

Homewares in Italy

May 2023

When compared to the pre-pandemic period, the demand for homewares in Italy declined during the COVID-19 crisis. This could be attributed to two main reasons. Firstly, as people were conscious about cleanliness during the pandemic, they chose to use…

USD 1,195
Country Report

Homewares in Spain

May 2023

Skyrocketing energy prices across the globe have had a considerable impact on the production of homewares which heavily rely on glass. The production of glass is an energy-intensive process and thus, in the face of rising prices, production was no…

USD 1,195
Country Report

Homewares in Sweden

May 2023

As local consumers started to spend greater time outside of the home in 2022 as pandemic-related restrictions gradually eased, they were also eating and cooking less frequently for themselves. This was the primary cause for the marginal decline in…

USD 1,195
Country Report

Homewares in Switzerland

May 2023

Homewares’ sales witnessed a decline in the Swiss home and garden industry in 2022. This was due to a rise in popularity of minimalistic interior design trends. As more people prefer a simple and clutter-free living space, there was less demand for…

USD 1,195
Country Report

Homewares in the Netherlands

May 2023

During the pandemic, much of the local population stayed at home and hence, cooking and eating food at home also increased. This boosted the need for many dining products, in particular, cutlery, with sales continuing to grow in 2022.

USD 1,195
Country Report

Homewares in the United Kingdom

May 2024

2023 presented various challenges for the global retail landscape in the UK. The lingering effects of the pandemic, combined with economic and geopolitical instabilities, created a climate of uncertainty for local consumers, resulting by an undynamic…

USD 1,195
Country Report

Homewares in Turkey

May 2023

Homewares in Turkey saw dynamic current value growth in 2022, but this was driven entirely by inordinately high inflation and price increases due to supply chain disruptions. Demand in the category in value terms at constant 2022 prices declined…

USD 1,195
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